Lexar Partners with Argentina National Football Team to Preserve Winning Moments

Lexar Partners with Argentina National Football Team

In an exciting announcement, Lexar, a global leader in memory and storage solutions, has formed an official global partnership with the Argentina National Football Team. This collaboration aims to blend the rich tradition of the Albiceleste with Lexar's three decades of experience in high-performance storage solutions. As the team's global storage partner, Lexar is set to support fans and creators in capturing and preserving unforgettable moments in football history.

The Argentina National Football Team has long transcended borders, helping shape football culture worldwide through its winning spirit and commitment to excellence. In this light, Lexar's commitment to innovation mirrors this legacy. Known for groundbreaking developments such as the world's first all-metal SD card and the industry's first 1TB microSD Express, Lexar’s products are designed to combine durability and extreme performance, ensuring that crucial moments are safeguarded with utmost reliability.

Leandro Petersen, Chief Marketing Officer of the Argentine Football Association (AFA), stated, "AFA and Lexar share a mutual commitment to global leadership, professionalism, and excellence." He added that Lexar's thirty years of experience in high-reliability storage make it an ideal partner for supporting creators, professionals, and fans documenting and celebrating their beloved sport around the globe.

With three World Cup titles solidifying its standing as a football powerhouse, Argentina continuously represents excellence in the sport. In parallel, Lexar is looking to the future of storage through next-generation solutions tailored to professional content workflows, immersive gaming, and the ever-evolving needs of fans capturing and preserving their football memories.

As part of this partnership, Lexar plans to launch co-branded AFA editions of its Lexar Air Portable SSD and Lexar SL500 Portable SSD models, which will be available in the first half of 2026. These special editions will provide fans with a practical and meaningful way to securely store and carry their cherished football moments.

In addition to these co-branded products, Lexar boasts a rich portfolio that underlines its leadership in professional imaging, high-performance SSDs and DRAM, as well as portable storage solutions that support creators, gamers, and everyday users worldwide. This expertise translates into tangible support for the football community through three main application areas:

1. Professional Sports Imaging: Leveraging Lexar's global professional imaging expertise, the Professional DIAMOND CFexpress 4.0 Type B card ensures high sustained speed performance required for real-time high-resolution sports captures.

2. High-Performance Gaming: Due to Lexar’s expertise in SSD and DRAM technologies, the new Lexar PLAY X PCIe 4.0 NVMe SSD guarantees ultra-fast load times and smooth gameplay, ensuring top-tier responsiveness across consoles, gaming PCs, and portable devices.

3. Preserving Fan Memories: With the reliability of Lexar's portable storage range, the new Lexar Professional Go Portable SSD with hub allows fans to capture every match moment. It supports Apple ProRes 4K recording and offers a cable-free, secure, and immediate solution for preserving photos, videos, and unforgettable stadium experiences.

Collectively, these solutions reflect the shared commitment to excellence characterizing this partnership, as Lexar combines its innovative spirit with the winning ethos of the Argentina National Football Team to help creators, gamers, and fans capture and preserve the moments that matter most.

About Lexar

Founded in California in 1996, Lexar has been developing reliable, high-performance memory solutions for 30 years. The company operates across over 100,000 sales channels on six continents, serving more than 100 million users in over 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to support creators, professionals, and everyday users globally.

For more information, please visit lexar.com and follow Lexar on Instagram, Facebook, X, YouTube, and LinkedIn.