MS NOW Partners with AccuWeather to Elevate Weather Coverage and Reporting

MS NOW Partners with AccuWeather for Enhanced Weather Reporting

On November 10, 2025, MS NOW made a significant move in the media landscape by signing a multi-year partnership with AccuWeather, a leader in weather forecasting and warnings known for its Superior Accuracy. This collaboration aims to bolster MS NOW's weather reporting capabilities, especially in light of the increasing frequency of severe weather events affecting viewers across the United States.

The new agreement establishes AccuWeather as the Preferred Weather Source for VERSANT, MS NOW's upcoming independent endeavor, reinforcing the network’s commitment to delivering trustworthy news. In a statement, Scott Matthews, MS NOW's Senior Vice President of Newsgathering, highlighted the importance of this partnership, saying, "At such a groundbreaking moment for soon-to-be MS NOW, we are proud to continue to expand our reporting capabilities alongside AccuWeather. Our mission is to present our viewers with the most reliable news that matters to them, especially amid unprecedented weather challenges."

This partnership arrives at a time when MS NOW is transforming from its original brand, MSNBC, into an independent news platform. This shift reflects a strategic effort to establish a distinct identity and reporting style under VERSANT. Matthews emphasized the need for high-quality reporting, particularly during critical weather events, noting that AccuWeather's expertise will significantly contribute to this goal.

AccuWeather, led by CEO Steven R. Smith, is eager to extend its reach through this partnership. Smith stated, "We are proud to be the Preferred Weather Provider for VERSANT. This multi-year deal not only enhances our core mission of saving lives and protecting property but also assists people in making informed weather-sensitive decisions." This partnership will expand AccuWeather’s audience and foster a deeper connection with MS NOW's viewers through comprehensive weather insights integrated with business, lifestyle, and cultural content.

As part of this partnership, MS NOW will have access to AccuWeather's extensive resources, including live meteorologist segments, data-driven graphics, and tailored weather briefings. The network will also utilize AccuWeather’s Enterprise API and editorial feed to enhance its weather programming across various platforms. This integration will empower VERSANT with the tools to inform audiences not only about the weather but also how it intersects with broader societal themes.

Additionally, to support the new weather-oriented initiative, MS NOW has welcomed two prominent journalists to its team: David Parkinson, who has joined as Senior Weather and Elections Data Analyst from CBS News, and Moses Small, taking on the role of Climate Reporter from ABC 10News San Diego. Their expertise will complement AccuWeather’s insights, ensuring that VERSANT can provide its audiences with accurate and timely forecasts.

In conjunction with daily segments on CNBC, featuring AccuWeather's forecasting skills on shows like Morning Joe and Squawk Box, MS NOW aims to engage viewers more deeply by connecting forecasts with relevant news stories. This collaboration signals a modern approach to weather reporting — where news and weather coalesce to provide a fuller picture of unfolding events.

MS NOW’s transition to an independent brand has garnered significant audience engagement, evidenced by its impressive viewership statistics. Averaging 1.2 million primetime viewers, MS NOW has launched content on platforms like TikTok and YouTube, attracting over 6.7 billion views collectively this year. This trajectory illustrates the network's proactive engagement strategies, positioning it as a prominent player in the competitive news landscape.

As both entities embark on this journey, the partnership between MS NOW and AccuWeather represents a forward-thinking approach aimed at enhancing public safety through superior weather coverage. This collaboration exemplifies the evolving dynamics within the media sector, where the responsibilities of news reporting extend beyond traditional boundaries, incorporating essential weather information crucial for effective decision-making.

In conclusion, this multi-year deal signifies a pivotal advance for MS NOW as it strives to establish itself as an essential source of news and weather, combining innovative technology with trusted insights to foster a well-informed public.