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2026 Toranomon Advertising Festival: Opportunities for Students

The Toranomon Advertising Festival is set to unfold from October 9 to 17, 2026, at the renowned TOKYO NODE located in Toranomon Hills. This year, the festival is introducing two exciting special programs aimed at students across the nation, particularly high schoolers. The first initiative is the Tora Hiro School Trip, a free guided tour that allows high school students to explore the vibrant world of advertising alongside young professionals in the industry. High school students can choose to attend on either October 11 or October 12. This unique experience aims to bridge the gap between classroom learning and the real-world application of advertising principles.

The second program, Toracoya, is an innovative advertising school that debuted last year and achieved a 100% satisfaction rate among participants. This event will feature esteemed instructors from the advertising sector who will share their insights and expertise across various topics, ensuring that participants not only learn but also gain hands-on experience.

Understanding Tora Hiro School Trip

Last year’s festival attracted over 17,000 attendees and sparked discussions on the future of advertising creativity. This year, organizers aim to reach high school students through the Tora Hiro School Trip, giving them a chance to engage with industry professionals in a meaningful way. According to surveys by the National Agency for Advancement of Educational Technology, a significant majority of high school students express interest in learning about different career paths and are eager for workplace experiences, yet only a small fraction have actually has such opportunities.

The Tora Hiro School Trip will allow participants to observe the real workings of the advertising industry, interacting closely with talented creators and professionals. The program includes guided tours, sessions where students will learn about different roles such as creative directors, copywriters, and designers, and showcases that highlight the creativity and excitement behind the advertising process.

Program Details

• - Date: October 11 or 12, 2026
• - Time: 9:30 AM to 5:00 PM (Participants can attend on one of the two days)
• - Location: TOKYO NODE, Toranomon Hills, Tokyo
• - Eligibility: High school students (grades 10-12)
• - Capacity: Approximately 15 students for each day (30 total)
• - Fee: Free (includes entrance to the Toranomon Advertising Festival)
• - Application Deadline: September 25, 2026
• - Application Link: Apply Here

Students are required to show their student ID upon registration, making sure they ensure their spot early due to limited capacities.

Delving into Toracoya

The Toracoya program is designed for students passionate about shaping the world through creativity. This after-school advertising school delves deep into how ideas are generated, communicated, and implemented in the advertising sector. Participants will get a rare glimpse into the inner workings of creative professionals and learn critical skills in a hands-on environment. Comprised of a five-day curriculum with intense workshops, students will learn from a prestigious lineup of over 15 experienced instructors from top companies in the advertising world.

Toracoya Program Details

• - Dates: October 6 (6:00 PM - 10:00 PM), October 12 (3:00 PM - 7:00 PM), and from October 13 to 16 (6:00 PM - 10:00 PM)
• - Location: TOKYO NODE LAB, Toranomon Hills
• - Capacity: 36 students
• - Application Deadline: September 15, 2026
• - Required Fee: A ticket will be purchased post-selection for the program, with early-bird pricing available until September 30.

This course is not just for those looking to enter the industry but also for creative minds eager to change the world with their ideas. Applicants must be students as of October 6, 2026, and be able to converse in basic Japanese.

The Toranomon Advertising Festival aims to connect creativity with business, design, and technology, standing as Japan's largest advertising creative festival with multi-faceted events ranging from talks to workshops. The exhilarating experiences promised by the Tora Hiro School Trip and Toracoya are anticipated to inspire and empower the next generation of advertising professionals. Join us at this remarkable festival and be part of the conversation that drives innovative creativity!