REMAX Unveils Revolutionary Innovations Transforming Real Estate at Annual Broker Owner Conference

REMAX Unleashes Innovation at the Annual Broker Owner Conference

From August 3 to 5, 2025, REMAX® held its Annual Broker Owner Conference (BOC) in Washington, D.C., gathering over 500 Broker/Owners. This event showcased the company's commitment to equipping its agents with cutting-edge tools and strategies aimed at reshaping the real estate landscape.

Speeding Up Innovation

REMAX Holdings, Inc. CEO Erik Carlson kicked off the conference with a bold declaration about the company's rapid innovation agenda. He emphasized that not only is the company modernizing its offerings, they are committed to enhancing every aspect of the REMAX experience for agents. "We’re moving quickly and with purpose to amplify the advantages of being part of the REMAX family," Carlson stated. His remarks set the tone for a conference centered around progress and unity in the REMAX community.

Tools For Success

Within the three-day agenda, remarks from Travis Saxton, EVP of Strategy, outlined key initiatives to provide REMAX affiliates with a competitive edge. These initiatives include a lead concierge service that connects agents with high-quality leads, a global AI-powered referral system for networking, and the introduction of a rewards platform enhancing social media engagement among agents.

Saxton articulated the company’s focus on building strategies that help agents succeed. "We are here to support you with tools that streamline your business processes and boost profitability," he said, revealing plans for AI-driven websites to bolster lead generation and communication post-sale.

Refreshing Branding

The conference also highlighted the brand's evolution, as pointed out by Abby Lee, EVP of Marketing, Communications, and Events. Lee remarked that putting agents at the forefront of the REMAX brand has been one of the company's smartest moves, mentioning the new logo introduced earlier this year designed to foster personalization. The brand's evolution reflects its dedication to the core values that drive its agents, ensuring that they have the resources to thrive in a competitive market.

Legacy and Culture

Chris Lim, Chief Growth Officer, spoke about the core cultural values of REMAX that continue to guide its growth. He emphasized that while the company scales, it remains committed to preserving its unique cultural identity – a factor that distinguishes REMAX from its competitors. "Growth, when executed thoughtfully, means becoming more of who we are rather than losing sight of our roots," Lim stated, reinforcing the belief that it is crucial to maintain company culture while pursuing growth and innovation.

Insights from Industry Leaders

Contributing to the conference's success were guest speakers who shared invaluable insights and inspiration. CNBC’s Ron Insana provided an in-depth analysis of the economic landscape, discussing market trends and future forecasts. Industry coaches Wayne Fredrick, Valerie Garcia, and Jared James offered practical advice during sessions aimed at enhancing agents' skills. Closing the event was Ryan Estis, who delivered a masterclass on mindset, urging attendees to embrace adaptive strategies in their professional development.

Looking Ahead

The BOC 2025 reinforced a clear message: REMAX is dedicated to innovating at an unprecedented pace while enhancing its service offerings for agents. With a consolidated leadership team, a flourishing array of tools, and a global network of proactive brokerage leaders, REMAX is steering the industry into the future. Carlson concluded, "We are building on a strong foundation to ensure that our agents can thrive and succeed together."

REMAX continues to expand as a leader in the global real estate market, with over 145,000 agents spanning nearly 9,000 offices across more than 110 countries. The brand’s commitment to innovation and agent success positions it to lead the industry for years to come.