#Japan #Digital Marketing #NTT DOCOMO #Minato #CARTA HOLDINGS

CARTA HOLDINGS Supports Tender Offer from NTT Docomo

CARTA HOLDINGS, located in Minato City, Tokyo, and led by CEO Susumu Usami, has officially announced its endorsement of the tender offer proposed by NTT Docomo. This decision was made during a board meeting held today and aims to encourage its shareholders to participate in the offer. The tender offer is set to acquire more than 3,425,400 shares, representing a 13.54% ownership stake, which will allow Docomo to consolidate its shares in CARTA HD and take the company private.

The tender offer period is scheduled from August 18, 2025, to September 16, 2025, covering 21 business days. This strategic move is significant as it aligns with the broader objective of forming a robust business partnership between CARTA HOLDINGS and NTT Docomo through their collaborative digital marketing initiatives. The integration is projected to leverage both companies' strengths in the digital space and improve marketing efficiencies across diverse platforms.

Over the last 20 years, CARTA HOLDINGS has established itself as a leader in Japan's digital marketing landscape, with a focus on internet-related services that create synergy between clients, media, and users. NTT Docomo has been at the forefront of marketing solutions, utilizing its extensive customer database to support businesses in their digital transformation journeys.

By merging CARTA HD’s varied product develop capabilities with Docomo’s influential data and technology resources, the two companies aim to offer comprehensive marketing solutions, facilitating advertising strategies and measurable results through a unified data-driven approach.

Objectives of the Tender Offer

The merger aspires to create meaningful synergies in several areas:

1. Enhanced Value for Client Companies: The partnership will pool together advanced digital marketing techniques driven by AI and technology, combined with the substantial customer behavioral data from Docomo. This collaborative effort aims to provide seamless support from strategizing to implementing and measuring marketing campaigns.

2. Extended Sales Channels: By leveraging their respective sales channels, CARTA and Docomo will accelerate outreach to clients, thus enhancing their market presence.

3. Integration of Capabilities: The partnership will enrich their respective product functionalities, thus amplifying their ability to deliver comprehensive marketing solutions to clients.

These strategic enhancements are designed not only to maximize client marketing impact but also to drive growth for both companies involved.

Future Outlook

Following the completion of the tender offer, CARTA HOLDINGS anticipates a series of procedures aimed at transitioning into a wholly-owned subsidiary of Docomo while retaining a capital relationship with Dentsu Group. The tender offer aims to bring about a significant transformation, enabling CARTA to be listed privately and exclusively owned by Docomo and Dentsu Group moving forward.

Given this strategic alignment, stakeholders are optimistic about the subsequent growth opportunities this partnership will unlock in Japan’s digital marketing sector. By remaining a significant player in this evolving landscape, both companies can continue to accelerate their innovative marketing solutions, ultimately benefiting their clientele and the broader market.

In summary, this tender offer is not just a formal acquisition, but a pivotal step towards redefining marketing strategies in Japan amidst a rapidly changing digital environment.