#USA #Los Angeles #Sabio Holdings #Creator Television #Plex

Sabio Introduces Creator Television

In a significant move for the streaming media landscape, Sabio Holdings, a Los Angeles-based adtech pioneer, has launched Creator Television (Creator TV). This new Free Ad-Supported Television (FAST) channel aims to bring diverse, creator-led content to global audiences, significantly reshaping how stories are told on streaming platforms.

Partnering with Plex, a well-known streaming media company, Sabio is set to distribute Creator TV internationally, making it accessible to millions across the globe. As Joe Ochoa, Vice President of Creator TV, details, this collaboration marks an essential step towards enhancing representation in the media industry and delivering compelling, authentic narratives that resonate with diverse audiences.

Creator TV is designed to spotlight multi-talented creators, with an emphasis on bridging the divide between trending social media content and traditional television storytelling. By showcasing unique voices, the platform aims to empower a new generation of creators from various backgrounds, providing them with opportunities to expand their reach and share their narratives with a wider audience.

The launch of Creator TV is a part of Sabio’s strategic expansion into international markets, notably targeting countries like India, which boasts a population exceeding 1.4 billion. This ambitious move not only reflects Sabio’s commitment to diversity but also positions the platform as a leader in the evolving streaming sector.

Shawn Eldridge, Vice President of Content and Business Development at Plex, echoes this sentiment, noting that Creator TV aligns with Plex’s mission to create a robust and diverse streaming community. “Creator TV will offer something fresh—unique programming that truly resonates,” Eldridge remarks.

The innovation of Creator-led television signifies a shift in content creation, with formats blending user-generated content with traditional narrative techniques. As highlighted by Charlie Ibarra, Head of Content at Creator TV, this new model has the potential to transform the storytelling landscape—much like how music videos once revolutionized the music industry.

Using data-driven advertising solutions, Sabio aims to integrate Fortune 100 brands seamlessly within Creator TV. This provides corporations a chance to connect meaningfully with highly engaged audiences while also participating in the representation of underrepresented groups within the entertainment industry. Ochoa further emphasizes the importance of this initiative, stating, “We are committed to increasing representation and showcasing programming that accurately reflects today’s diverse world.” As a Filipino American, he understands the profound impact of authentic storytelling.

Creator TV’s launch is bolstered by an impressive lineup of featured creators. Among them is Uncle Roger, a comedic sensation recognized globally for his humorous takes on food culture, boasting over 20 million followers. He is joined by Jenny Lorenzo, an award-winning creator who authentically portrays Latin culture through her work, bringing her unique voice to the channel.

As the content landscape continues to evolve, Creator Television stands as a testament to the growing desire for representation and diversity within the media. By fostering a platform that champions diverse stories, Sabio is not only shaping the future of streaming but is also setting a new standard for inclusivity in entertainment.

For more insights about Creator TV and its offerings, visit sabio.inc. This launch marks just the beginning of a promising journey towards a more inclusive media ecosystem, inviting audiences to engage with content that not only entertains but also represents their stories.