#Japan #Tokyo #pop culture #Character IP #Tokyo Otaku Mode

Tokyo Otaku Mode Launches Monthly Character IP Market Report

Tokyo Otaku Mode (TOM), a company that proudly promotes Japanese pop culture worldwide, is set to begin selling its corporate monthly survey report dubbed the "Global Otaku Report" on September 1, 2026. Developed by TOM's internal research division, the report aims to deliver expansive insights into the rapidly growing character IP market.

Background of the Report's Initiation

In recent years, the world of manga, anime, and gaming has experienced unprecedented globalization. Attendance at overseas events has reached record highs, while exclusive new releases are being unveiled internationally more frequently. However, there has been a noticeable gap in accessible information that collates viewing data, sales trends, and event details across various regions for sound decision-making in product development and inventory planning.

TOM has leveraged over a decade of experience in managing global e-commerce operations and shipping to more than 130 countries to accumulate invaluable data concerning overseas fan purchasing behavior. This hands-on experience is harnessed to interpret the present and future landscape of the character IP market, thus providing businesses with continual, actionable insights.

Features of the Report

1. Real Market Analysis Based on Actual Sales Data
Unlike general market research reports, TOM's analysis is grounded in real-world sales data and primary sources such as financial statements, official releases, and box office statistics. Only high-accuracy information that can directly influence business decisions is included.

2. Comprehensive Coverage Across Anime, Games, VTubers, and Character IP
The report spans over 50 pages and covers 12 sections, tracking domestic and international viewing rankings, manga and original series distribution trends, merchandise market statuses, secondary market trends, social media monitoring, and major IP company financial results each month.

3. In-Depth Reports for Global Regions
In addition to detailed reporting from North America, Europe, China, Southeast Asia, and the Middle East, each issue includes snapshots from 20 additional countries. Each section concludes with key insights and suggestions for merchandising, product planning, and inventory management.

Target Audience

This report is tailored for:

• - Companies looking to expand into global e-commerce and overseas merchandise sales.
• - Marketers in the IP business who wish to comprehend overseas fan purchasing behavior segmented by region and category.
• - Business planning and research departments aiming to utilize quantitative data on the international otaku market for internal reports and decision-making.

Pricing Plans (For Businesses)

• - Monthly Plan: ¥50,000 (excluding tax)
• - Annual Plan: One-time payment of ¥450,000 (excluding tax) which is a 25% discount from the monthly rate.

The reports will be available for download in PDF format, and one purchase allows sharing within the same company for up to 1,000 individuals. For larger corporations, sharing within a department (of up to 1,000 members) is permitted.

Free Sample Available

Interested parties can review a sample PDF, which includes the table of contents, research overview, and key data segments, for free. More information can be found on TOM's dedicated page.
Report Details and Application

About Tokyo Otaku Mode Research Division

The Tokyo Otaku Mode Research Division is a component of Tokyo Otaku Mode, dedicated to research and investigation. By leveraging accumulated data and insights from its operations connecting fans around the world with Japanese pop culture, the division publishes reports on overseas fan markets and the character IP market. With fairness and impartiality, it conducts market analysis that supports decisive actions for businesses.

About Tokyo Otaku Mode

• - Representative: CEO Natsumi Okata
• - Location: 5F, MIDORI.so NAGATACHO, 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
• - Established: February 2012
• - Business Activities: Promoting Japanese pop culture worldwide through global e-commerce, original merchandise planning and development, logistics services "Sekai Logi," and translation services.
• - Corporate Website: Tokyo Otaku Mode