#Japan #Tokyo #Alibaba #BASE FOOD #Pumpkin Bread

Base Food and PanPan Group Partnership to Launch Nutritious Bread in China

Base Food Inc., a pioneer in the full nutrition food sector based in Tokyo, Japan, has formed a strategic partnership with PanPan Food Group. This collaboration is set to introduce a specially designed series of nutritious bread, named "多栄養面包" (which translates to Nutritious Bread), to the Chinese market, beginning on September 10, 2026. The bread will initially be available through Alibaba Group's online fresh supermarket, Freshippo, exemplifying a commitment to improving health standards through dietary innovation.

A Tailored Solution for Health Conscious Consumers

As health awareness in China rises, consumers are increasingly attentive to nutritional balance in their food choices. Base Food's initiative to adapt their well-known product, BASE BREAD, illustrates their dedication to meet these evolving demands. This new series will feature enhanced nutritional profiles, including higher protein and fiber content, specifically tailored to accommodate local dietary regulations and preferences. Unlike the products sold in Japan, the Nutritious Bread series aims to engage Chinese consumers seeking both taste and nutritional value in their staples.

The Nutritional Journey Begins

Base Food has already made remarkable strides in Japan, where they have sold over 300 million units of their complete nutrition meals. Expanding their reach to markets such as Hong Kong, Taiwan, and South Korea illustrates their successful approach. As nutritional strategies dive deeper into the mainstream, the time is ripe for innovative food products that promise both flavor and health benefits. Leveraging this partnership with PanPan, Base Food seeks to further establish their foothold in China.

Product Overview for Nutritious Bread Series

The Nutritious Bread series includes:

• - Chocolate Flavor (巧克力)
• - Maple Flavor (枫糖)
• - Adzuki Flavor (红豆)

Each 70-gram serving will retail at approximately 9.9 yuan. With a shelf life of 60 days, these products will be available at Freshippo locations across China, with plans to distribute to around 600 stores nationwide.

Who is PanPan Food Group?

Founded in 1996 and located in Quanzhou, Fujian province, PanPan Food Group is recognized as a leading company in agricultural processing in China. The firm has earned accolades as a national-level key leading enterprise in the agricultural industry and features a collection of state-of-the-art production facilities and advanced imported equipment.

PanPan's product range is diverse, from bakery goods such as French-style mini-buns and Swiss rolls to snacks and beverages, demonstrating a commitment to quality and innovation. The company is not only a hallmark of the Chinese food industry but is also a prominent name in markets across over 50 countries.

The Freshippo Advantage

Freshippo, or 盒馬鮮生, is a pioneering fresh supermarket concept that combines online and offline shopping experiences, streamlining delivery systems to local consumers. Since its establishment in 2016, it has set standards for grocery shopping in China, becoming one of the leading chain stores with significant revenue.

Base Food Inc. Overview

Founded in 2016 with a mission to innovate staple foods and promote better health options, Base Food is a food tech company that aims to offer tasty, nutritious meals for all. Their philosophy revolves around making healthy eating a norm while ensuring convenience without sacrificing flavor.

Base Food's strategic partnership with PanPan to launch the Nutritious Bread series not only portrays their ambition in the Chinese market but also highlights their commitment to enhancing health awareness through accessible nutrition. As they prepare for launch, both companies are investing in a shared vision – a healthier future for consumers in China.