HOCUS POCUS Unveils Seven Spring-Inspired Donuts This April

The renowned donut specialty shop, HOCUS POCUS, is set to debut its spring collection of seven unique donuts starting in early April 2026. The new lineup is crafted around the delicate notes of cherry blossoms, citrus, herbs, nuts, and traditional Japanese ingredients, creating a delightful array that perfectly encapsulates the essence of the season.

The donuts promise a light yet profound taste experience that unfolds with every bite, inviting customers to take a moment and appreciate the subtle flavors that reflect the changing season.

The New Spring Lineup

Here’s a glimpse of the seven new additions:

1. Mochi Sakura An (Fried)
This donut, with its chewy fried dough, is encased in a creamy cherry blossom paste blended with a hint of cream cheese. The gentle sweetness, slight saltiness, and fragrant aroma of cherry blossoms linger pleasantly on the palate.

2. Hojicha Sandwich (Baked)
A moist baked donut featuring the soft acidity of pomelo layered within. The nutty aroma of hojicha tea harmonizes with citrus notes, creating a gentle finish that is light and refreshing.

3. Chocolate Matcha Sandwich (Steamed)
This unique offering combines the rich depth of chocolate, sweet red bean paste, and the slightly bitter notes of matcha, resulting in a beautifully layered flavor profile.

4. Basil Pecan (Steamed)
A refreshing blend of basil’s fragrance, roasted pecans, and sweet white chocolate creates a delightful contrast in flavor and texture, making this donut a standout choice.

5. Kinako Lavender (Steamed)
Soft and inviting, the roasted soybean flour is combined with the gentle aroma of lavender. The silky texture offers a refined sensation that gradually evolves into a graceful aftertaste.

6. Tiramisu (Fried)
A twist on the classic, this French cruller is filled with espresso and cheese cream. The balance of bitterness, richness, and nutty crunch reveals a deeper complexity.

7. Old Fashioned Sesame (Fried)
This donut, made with bamboo charcoal dough and coated in sesame paste mixed with white chocolate, delivers a robust nuttiness that spreads across the taste buds.

Embracing the Season at Omotesando

As the terrace at the Omotesando location transforms into a serene haven for spring, patrons can savor the flavors of the season while basking in the soft sunlight that accompanies this delightful time. Enjoying a donut while relaxing in this ambiance turns simple moments into something special.

To accommodate the influx of visitors and enhance your experience, HOCUS POCUS has extended its operating hours at the Omotesando shop for a more leisurely time.

In April, the Nagatacho location proudly celebrates its ninth anniversary, while the Omotesando shop marks its first year. To show appreciation for the continued support, HOCUS POCUS commits to delivering seasonal donuts that resonate with customers’ experiences.

Moreover, the Omotesando outlet has been featured as a filming location for TBS’s Sunday drama “Reboot,” increasing its popularity among fans of the show. Visitors are invited to soak in the delightful atmosphere of spring combined with the magic of storytelling.

Store Information

- Nagatacho Store

Address: 2-5-3 Hirakawacho, Chiyoda, Tokyo
Hours: 11:00 AM – 6:00 PM (Weekdays), 12:00 PM – 6:00 PM (Weekends & Holidays)

- Omotesando Store

Address: 6-1-4 Jingumae, Shibuya, Tokyo, Naito Omotesando Building 4th Floor
Hours: 11:30 AM – 6:00 PM

For more details, visit: HOCUS POCUS Official Website