#Japan #Nagoya #Daiso #Joyonpu #Akiko Iriyam

New Karaoke Release: ‘Enka Happy Price Paradise’

In an exciting crossover of retail and music, DAISO has teamed up with JOYSOUND to launch a brand new karaoke song titled ‘演歌 はっぴーぷらいすぱらだいす’ or ‘Enka Happy Price Paradise’, which begins streaming on October 15th. The song, designed to celebrate the camaraderie among DAISO employees, not only serves as a captivating store anthem but is also accompanied by a vibrant music video that takes center stage during the karaoke experience.

The music video, with an evocative backdrop, lures audiences into the lively atmosphere of a DAISO store, featuring the talented singer Akiko Iriyam, who is parading as a DAISO employee. Alongside her are JOYSOUND's beloved mascot Joyonpu and Kobushimaru from Teichiku Entertainment, presenting a delightful blend of visuals that charm viewers both old and young.

Listeners are already familiar with the catchy tunes of DAISO, thanks to the store song ‘HAPPY PRICE PARADISE - Story of a Store -’, which has generated significant attention and is currently thriving on the JOYSOUND platform. The latest song ‘Enka Happy Price Paradise’, produced under the expertise of Kakeypon, exhibits invigorating rhythms and compelling melodies that resonate across generations.

Akiko Iriyam comes with an impressive background, transitioning from her career as a public servant to claiming the title of the 'Singing Nurse’. Born in Mine City, Yamaguchi Prefecture, she graduated from the Graduate School of Nursing at the Defense Medical University and trained under renowned composer Jun Suzuki. Today, she showcases her diverse musical range, covering various genres from Enka and popular songs to anime soundtracks and traditional children’s songs. Her nursing experience also fuels her commitment to community service, as she regularly participates in healthcare education and volunteer programs at hospitals and care facilities.

Kakeypon, the producer, reflects on the vision behind this unique musical venture, aiming to highlight the joys of shopping at DAISO through the soulful spirit of Enka. This ambitious collaboration successfully bridged the gap between traditional Enka music and a retail theme, resulting in a remarkable product that promises to reach an international audience, providing listeners worldwide with a taste of this unique musical expression.

The song will be available for karaoke on an array of JOYSOUND machines, including: JOYSOUND X1, JOYSOUND MAX GO, JOYSOUND MAX2, JOYSOUND MAX, JOYSOUND 響II, and JOYSOUND f1. Mark your calendars for the official streaming release on October 15!

For more information about DAISO and their impressive range of approximately 53,000 products under the brands DAISO, Standard Products, and THREEPPY, check out their official website here. As they aspire to enhance lives with delightful products at reasonable prices, this song stands as a musical testament to their ethos.

Lastly, check out the captivating music video showcasing the fun environment of DAISO and the engaging choreography showcasing the talented Akiko Iriyam and her vibrant ensemble. Explore the joyous spirit of shopping and camaraderie that this song promises to deliver!

Watch the video here!