Tsubame Collaboration
2025-08-26 02:07:25

Collaboration Campaign Between Mobile Factory and Tsubame City Set to Launch

Exciting Collaboration Campaign Launching in Tsubame City



A unique collaboration is set to take place between the popular location-based games from Mobile Factory – 'Station Memories!' and 'Station Memories! Our Rails' – and Tsubame City, located in Niigata Prefecture. Starting on September 19, 2025, residents and visitors alike can participate in a special campaign titled "A Journey of Craftsmanship in Tsubame with Shiira.” This event aims to promote Tsubame City's rich heritage of craftsmanship through a variety of fun activities.

Campaign Overview


The campaign will include a digital stamp rally that guides participants through specific stations along the JR East Yahiko Line and Echigo Line, as well as local tourist spots in Tsubame City. One of the highlights of the event will be the display of a giant panel featuring the character Shiira, who will also be the campaign ambassador for Tsubame City during the event’s duration.

Participants can expect additional offerings during this period, including merchandise themed around Shiira, a collaboration menu at local eateries, and hands-on crafting experiences that showcase Tsubame's notable manufacturing skills.

Campaign Details


  • - Duration: September 19, 2025 (5:00 AM) – December 22, 2025 (11:59 PM)

Target Stations:


  • - JR Yahiko Line: Tsubamesanjo Station, Tsubame Station, Nishi-Tsubame Station
  • - JR Echigo Line: Yoshida Station, Minami-Yoshida Station, Awonatsu Station

Key Locations:


  • - Tsubamesanjo Local Industry Promotion Center
  • - Tsubame Chōzenkan Historical Museum

Event Rewards


Participants can earn special in-game rewards, including a limited collaboration film titled "Sakura and Spoon Shiira." Additionally, there will be various novelties offered, such as two types of character cards and badges.

Merchandise will also be available for purchase and will include items like acrylic stand figures, clear files, stainless steel eco cups, and stainless steel card mirrors.

Various exhibits, decorations, collaboration meals inspired by Shiira, and crafting experiences are planned at the target stations and locations during the event.

For more information on the event, rewards, merchandise details, and sales locations, please check the in-game announcements or visit the Tsubame City campaign page at Tsubame City Special Page.

About the 'Station Memories!' Series


The 'Station Memories!' series consists of location-based games available on various app stores and web browsers. With over 9,000 train stations nationwide included, players can enjoy numerous activities such as recording their trips and collecting titles. The game is designed for easy operation, making it perfect for commuting as well as enjoyment during travels.

  • - Title: Station Memories!
  • - Genre: Location-Based Game
  • - Price: Free to Play (In-App Purchases)
  • - Official Website: Station Memories!

  • - Title: Station Memories! Our Rails
  • - Genre: Location-Based Game
  • - Price: Free to Play (In-App Purchases)
  • - Official Website: Our Rails

Company Overview


  • - Company Name: Mobile Factory, Inc. (TSE Standard: 3912)
  • - Location: 2F TK Ikedayama Building, 5-22-33 Higashi Gotanda, Shinagawa, Tokyo
  • - CEO: Yuji Miyajima
  • - Business: Mobile Gaming Business (Location-based games), Content Business
  • - Website: Mobile Factory
Note: Distribution of mobile games on the App Store/Google Play is handled by our subsidiary, G1 Dash Co., Ltd.

Media Contacts


For media inquiries, please contact:
Mobile Factory, Public Relations Department
Email: [email protected]

Note: All company names, logos, and product names mentioned are trademarks or registered trademarks of their respective companies. Unauthorized use of images and text published in this document is prohibited.


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Topics Entertainment & Media)

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