BASE FOOD Partners with Renowned Musician Asako Ito to Boost Music Wellness
BASE FOOD, a Tokyo-based company specializing in developing and selling complete nutrition staples, has signed a supplier contract with renowned composer and flutist, Asako Ito. This partnership is part of their 'BASE UP MUSIC PROJECT', which aims to support musicians and music lovers by integrating complete nutrition into their daily lives.
The BASE UP PROJECT envisions a society where everyone can shine in their individuality and maintain a healthy, happy lifestyle. BASE FOOD encourages the incorporation of nutritious foods within various domains including sports, arts, culture, and music to promote health and well-being. This initiative is designed to elevate the health and performance of individuals actively involved in these scenes.
With the launch of the BASE UP MUSIC PROJECT, BASE FOOD aims to support musicians and those who enjoy music. Asako Ito’s agreement as a supplier marks an exciting extension of their efforts. By providing her with various BASE FOOD products, they are not only catering to her nutritional needs but paving the way for collaborative projects in her music career.
Asako Ito is a multifaceted artist who excels as a composer, flutist, instructor, and certified live performer. After graduating from the Music Department of Nihon University, she released her first solo album in 2007 and has since launched six albums, including one that was distribution-only. Her fifth album, 'fifth season', gained recognition both domestically in Japan and in China, while her distribution-only album 'Beautiful World' charted in Mexico.
She has also created music for corporate commercials and sound logos, including the theme song 'The Four Seasons of Atsuta Shrine' for the 1900-year anniversary of Atsuta Shrine. In 2014, she achieved finalist status in the Instrumental category of the UK Songwriting Contest, standing out amongst over 9,000 entries. In addition to her performance and composition endeavors, she teaches flute to a diverse range of students and has been actively streaming her performances live on platforms like 17LIVE since 2020.
In her own words, Asako expressed her enthusiasm for the collaboration with BASE FOOD, stating, "After promoting BASE BREAD during a live commerce session on 17LIVE last year, I became a fan of their products, continuing to purchase them regularly. As a musician, managing a proper diet amidst my busy schedule can be challenging. BASE BREAD allows me to ensure I’m getting essential nutrients easily and keeps me full, which is a relief during recording sessions or rehearsals."
The BASE UP PROJECT aims to support individuals in sports and music, and those striving towards their dreams, by promoting health-focused initiatives and sustainable practices that ensure better nutrition and wellness in their lives. The cornerstone message of the project is to deliver health benefits that contribute to smiles for tomorrow.
The BASE UP MUSIC PROJECT highlights the importance of incorporating complete nutrition into everyday life for musicians, singers, idols, and composers. By utilizing BASE FOOD products, the project is aimed at enhancing the health of those in the music industry and improving their performance capabilities.
BASE FOOD is currently seeking participants for its initiative supporting musicians through the BASE UP MUSIC Supplier Contract Program. The program provides various BASE FOOD products to artists and groups operating in the music scene to aid them in their health journey. Additionally, the program offers short-term support through product sampling, allowing musicians to experience complete nutrition first-hand.
BASE FOOD specializes in creating smart foods that provide all necessary nutrients in a single meal. With offerings such as BASE PASTA, BASE BREAD, BASE YAKISOBA, and more, they focus on using natural ingredients to ensure optimal taste and nutrition. As of March 2026, they have sold over 300 million packets of their products and maintained over a million active subscribers to their nutritional food line.
Founded on April 5, 2016, BASE FOOD is a food tech company committed to innovating staple food products that promote health. With a mission to make health a societal norm, they continue to serve as pioneers of complete nutrition in Japan. Through this partnership with Asako Ito, they aim to illustrate how nutrition can enhance creativity and performance in the arts and music worlds.
For more information, visit BASE FOOD at their official website or follow Asako Ito on her official homepage.
This collaboration not only symbolizes the fusion of health and arts but also emphasizes the broader mission of nurturing talent in a sustainable way.
BASE UP PROJECT: Supporting Health and Well-being
The BASE UP PROJECT envisions a society where everyone can shine in their individuality and maintain a healthy, happy lifestyle. BASE FOOD encourages the incorporation of nutritious foods within various domains including sports, arts, culture, and music to promote health and well-being. This initiative is designed to elevate the health and performance of individuals actively involved in these scenes.
With the launch of the BASE UP MUSIC PROJECT, BASE FOOD aims to support musicians and those who enjoy music. Asako Ito’s agreement as a supplier marks an exciting extension of their efforts. By providing her with various BASE FOOD products, they are not only catering to her nutritional needs but paving the way for collaborative projects in her music career.
About Asako Ito
Asako Ito is a multifaceted artist who excels as a composer, flutist, instructor, and certified live performer. After graduating from the Music Department of Nihon University, she released her first solo album in 2007 and has since launched six albums, including one that was distribution-only. Her fifth album, 'fifth season', gained recognition both domestically in Japan and in China, while her distribution-only album 'Beautiful World' charted in Mexico.
She has also created music for corporate commercials and sound logos, including the theme song 'The Four Seasons of Atsuta Shrine' for the 1900-year anniversary of Atsuta Shrine. In 2014, she achieved finalist status in the Instrumental category of the UK Songwriting Contest, standing out amongst over 9,000 entries. In addition to her performance and composition endeavors, she teaches flute to a diverse range of students and has been actively streaming her performances live on platforms like 17LIVE since 2020.
Nutrition Meets Music
In her own words, Asako expressed her enthusiasm for the collaboration with BASE FOOD, stating, "After promoting BASE BREAD during a live commerce session on 17LIVE last year, I became a fan of their products, continuing to purchase them regularly. As a musician, managing a proper diet amidst my busy schedule can be challenging. BASE BREAD allows me to ensure I’m getting essential nutrients easily and keeps me full, which is a relief during recording sessions or rehearsals."
The Vision of BASE UP PROJECT
The BASE UP PROJECT aims to support individuals in sports and music, and those striving towards their dreams, by promoting health-focused initiatives and sustainable practices that ensure better nutrition and wellness in their lives. The cornerstone message of the project is to deliver health benefits that contribute to smiles for tomorrow.
About The BASE UP MUSIC PROJECT
The BASE UP MUSIC PROJECT highlights the importance of incorporating complete nutrition into everyday life for musicians, singers, idols, and composers. By utilizing BASE FOOD products, the project is aimed at enhancing the health of those in the music industry and improving their performance capabilities.
Opportunities for Musicians
BASE FOOD is currently seeking participants for its initiative supporting musicians through the BASE UP MUSIC Supplier Contract Program. The program provides various BASE FOOD products to artists and groups operating in the music scene to aid them in their health journey. Additionally, the program offers short-term support through product sampling, allowing musicians to experience complete nutrition first-hand.
Notable Offerings from BASE FOOD
BASE FOOD specializes in creating smart foods that provide all necessary nutrients in a single meal. With offerings such as BASE PASTA, BASE BREAD, BASE YAKISOBA, and more, they focus on using natural ingredients to ensure optimal taste and nutrition. As of March 2026, they have sold over 300 million packets of their products and maintained over a million active subscribers to their nutritional food line.
BASE FOOD Company Overview
Founded on April 5, 2016, BASE FOOD is a food tech company committed to innovating staple food products that promote health. With a mission to make health a societal norm, they continue to serve as pioneers of complete nutrition in Japan. Through this partnership with Asako Ito, they aim to illustrate how nutrition can enhance creativity and performance in the arts and music worlds.
For more information, visit BASE FOOD at their official website or follow Asako Ito on her official homepage.
This collaboration not only symbolizes the fusion of health and arts but also emphasizes the broader mission of nurturing talent in a sustainable way.
Topics Entertainment & Media）
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