Blokees Makes a Grand Entrance at CCXP Mexico, Expanding into Latin America

Blokees Shines at CCXP Mexico 2025



On May 30, 2025, the vibrant atmosphere of the CCXP Mexico 2025 kicked off, marking a pivotal moment for pop culture enthusiasts across Latin America. Among the participating brands, Blokees, a prominent Chinese toy company known for its building block products, made its significant debut in the Mexican market. This event marks a crucial step in Blokees' ongoing localization strategy, successfully expanding its reach in Latin America after establishing a presence in Chile, Peru, Panama, and Brazil.

Blokees showcased a diverse range of building figures, including popular names like Hero8, Hero10, Champion, Legend, and Fantastic. The figures are based on globally recognized intellectual properties (IPs), including EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, Saint Seiya, and Blokees' own creation, Hero Infinite. Targeting an audience of 16 years and older, specifically in the anime and model-making arenas, the booth attracted numerous visitors eager to engage with the products firsthand.

The response was overwhelmingly positive, as attendees praised the high fidelity to the original IPs, ease of assembly, and engaging playability of the products. Blokees boasts an impressive portfolio featuring over 50 worldwide licensed IPs, underscoring its robust capabilities in innovation and global product development. This achievement is further supported by Blokees' innovative R&D system, which has led to the creation of over 500 patents and a comprehensive product matrix comprising more than 600 SKUs.

Product characteristics emphasize not only high IP accuracy but also uncomplicated assembly processes, exceptional playability, and remarkable value. The extensive and varied product lineup is designed to meet the diverse demands of fans around the globe.

In line with the event’s theme, Blokees also set up its dedicated exhibition area for the Blokees Figures Creator (BFC) initiative. Launched in mid-2024, the BFC has been featured in various renowned international exhibitions, including the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and New York Toy Fair. The goal is to engage fans worldwide, allowing them to express their creativity through their own designs and creations, further promoting the spirit of innovation.

This strategic move not only cements Blokees' position in the Mexican market but also represents a significant milestone in the company's global ambitions, having already expanded into Southeast Asia, Europe, and North America. Guided by the principle of “Everyone, Every Price, Globalization,” Blokees aims to connect global players through innovative products and a vibrant community culture, continuing to share the joy of building.

The successful debut at CCXP Mexico is just the beginning for Blokees in Latin America. With its commitment to resonate with regional fans and adapt to local markets, Blokees sets the stage for an exciting future in the competitive landscape of toys and collectibles.

Blokees at CCXP Mexico 2025

Topics Entertainment & Media)

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