Post Malone to Launch the Salvation Army's 135th Red Kettle Campaign at Thanksgiving Halftime Show

Thanksgiving Halftime Show Featuring Post Malone



The excitement of Thanksgiving is upon us, and with it comes a heartwarming tradition that unites communities across the nation. This year, the Salvation Army officially launches its 135th Red Kettle Campaign at the renowned Dallas Cowboys Thanksgiving game. As the Dallas Cowboys take on the Kansas City Chiefs, the event will feature a special halftime performance by none other than global superstar Post Malone, known for his powerful contributions to music and community.

The Red Kettle Campaign, which has become a staple of American holiday tradition, aims to inspire generosity during a season dedicated to giving. The Salvation Army has a longstanding relationship with the Cowboys, dating back to 1997, during which more than $3 billion has been raised to support those in need. This year, the necessity for such assistance is more pressing than ever, with nearly 28 million people relying on Salvation Army services throughout the U.S.

Post Malone's Commitment to Giving


Post Malone expressed his enthusiasm for participating in this significant event: "It's an honor to be part of the Red Kettle Kickoff tradition. The holidays are all about giving back and showing love to those who need it most," he stated. His commitment to uplifting spirits during the holiday season aligns perfectly with the mission of The Salvation Army. As he takes the stage, his performance is sure to infuse the festive spirit into the hearts of many families tuning in.

Charlotte Jones, the chief brand officer of the Dallas Cowboys, echoed the sentiment surrounding the campaign's impact, stating, "The Red Kettle Campaign is more than a holiday tradition. Every ring of the bell and every dollar donated aids in bringing hope to families in need." Through this partnership, both the Cowboys and the Salvation Army aim to promote kindness and encourage participation in acts of generosity throughout the holiday season.

How the Campaign Works


As the campaign kicks off, volunteers will be stationed at Red Kettles nationwide, ringing bells to collect donations outside various businesses such as Walmart, Kroger, and Bass Pro Shops. Community members are invited to donate their spare change, cash, or even cryptocurrency, which can be securely given through platforms like Engiven. For those looking to contribute digitally, options include using services like Apple Pay, Google Pay, and PayPal, ensuring that helping others is accessible for everyone.

Additionally, community members can volunteer as bell ringers by registering at the Salvation Army's website. The organization also encourages monthly sustaining gifts to provide ongoing support to those in need. Every donation received is utilized to offer essential services that assist families during times of crisis and hardship.

A Call to Action


As families and friends gather to celebrate Thanksgiving, the message of the Red Kettle Campaign resonates strongly. It serves as a reminder that everyone can play a part in making a difference in the lives of those facing challenges. From providing food and shelter to offering rehabilitation services, The Salvation Army is committed to helping individuals overcome the hurdles of poverty and despair.

For nearly three decades, the Dallas Cowboys and the charitable efforts spearheaded by the Gene and Jerry Jones family have made a significant impact alongside the Salvation Army. This year's campaign’s official launch is a rallying cry for compassion and community spirit, with Post Malone’s electrifying performance adding a moment of joy to the occasion.

In a world where many are struggling, the Red Kettle Campaign embodies hope and the power of collective action. Each individual and organization involved helps extend the reach of care to their neighbors who need it the most, ensuring that the holiday season is filled with joy, love, and support.

To learn more about how to help, donate, or volunteer, visit www.SalvationArmyUSA.org. Together, we can illuminate the true essence of the holiday spirit through acts of kindness and generosity.

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