WePlay's Iconic Brand Image Lights Up Times Square Featuring a Global Youth Revolution

WePlay's Global Footprint Shines at Times Square

On January 18, 2026, WePlay, the innovative social entertainment platform, achieved a significant milestone by announcing its brand presence in Times Square, New York. This event underscores a rising social movement among the youth, enhancing global connectivity through entertainment. With a dedicated core philosophy encapsulated in the motto, "Voice + Entertainment + Connection," WePlay aims to cultivate a vibrant, immersive social ecosystem for young adults worldwide.

Revolutionizing Social Interaction

The journey of WePlay kicked off with its unique "gamified social" model, aimed at revolutionizing how young people interact and connect online. With over 800 million downloads globally and millions of active users each month, WePlay has consistently topped app charts across a multitude of regions. The platform has also secured strategic partnerships with well-known intellectual properties such as Care Bears, Zanmang Loopy, and Chibi Maruko-chan, significantly boosting its profile in the competitive landscape of social entertainment.

Acknowledgment Through Digital Successes

WePlay has been celebrated for integrating social impact within its entertainment offerings, illustrating the positive values that entertainment platforms can bring. The brand is not just recognized for its success metrics but also for fostering communities where every participant feels included and engaged. By inviting users to share their personal stories through games and messages, WePlay creates an environment that resonates with warmth, inclusivity, and a sense of belonging.

A Message to the World

As WePlay's logo flashes across the enormous screens of Times Square — a symbol of the heart of global commerce and culture — the message is clear: the digital experiences enjoyed on the platform are being showcased to the world. Every interaction, every game played, and every voice shared contribute to creating a tapestry of unity and connection. WePlay exists as a digital arena where young voices are empowered, allowing them to find and create shared stories with others. In short, it champions the idea that there are no "outsiders" in this global community.

About WePlay

WePlay is curated by WEJOY PTE. LTD., a Singapore-based company that has positioned itself as a leading force in establishing the most popular social entertainment experiences, particularly across Turkey, the Middle East, and Southeast Asia. Their mission, succinctly put, is to "Bring joy and friends to young people worldwide" by creating accessible and interactive experiences that feel personal and engaging for users.

Founded in October 2020, WEJOY PTE. LTD. shows dynamic growth with a global scalable vision. The company continues to innovate in the realms of casual gaming and social interaction, committed to fostering connections worldwide through creative and engaging online experiences. As they pave the way for further international expansion, WePlay aspires to carve out a significant space on the global entertainment stage.

For those intrigued by the endless possibilities of social entertainment marked by inclusivity and connection, WePlay represents a perfect synthesis of play, community, and relationship-building.