#United States #Orchard Park #Pepsi #Buffalo Bills #Josh Allen

Pepsi Celebrates Bills Mafia with a Tailgating Experience

To kick off the Buffalo Bills' first regular-season game at the brand-new Highmark Stadium, Pepsi is going all out to celebrate this momentous occasion. Known for its vibrant culture and legendary tailgating, Bills Mafia will be treated to a unique pregame festival and limited-edition cans featuring artwork and Josh Allen's autograph.

On September 17, fans can join the festivities at what Pepsi has dubbed the “Tailgating Deserves Pepsi” event. This engaging experience will not only feature Pepsi's iconic refreshments but also delicious gameday bites from local favorite Wegmans. Attendees can enjoy the camaraderie of fellow fans as they gather ahead of the highly anticipated match while also scoring exclusive giveaways and the chance to meet a Bills legend.

The highlight of the celebration is undoubtedly the limited-edition commemorative cans that Pepsi is rolling out. Each can will be adorned with bespoke Buffalo Bills designs, showcasing both the team's emblem and the motivational rallying cry, “BILLIEVE.” True to the spirit of community, these cans will be distributed at the tailgate and at the stadium's exit while supplies last.

In a statement, Josh Allen expressed his excitement, stating, “Pepsi has been a part of Bills gamedays for as long as I can remember, and Bills Mafia has always had Pepsi at the tailgate. It’s cool to see Pepsi helping fans celebrate such a big moment for Buffalo and our team.” This sentiment underscores Pepsi's long-standing relationship with the Bills, which has enriched the game-day experience for nearly 30 years.

The celebration doesn’t stop with just the pregame festivities. After the game, fans will receive additional cans as they exit, ensuring that everyone can take a piece of this special day home with them.

Gustavo Reyna, Pepsi's Vice President of Marketing, remarked, “Bills Mafia has built one of the most iconic gameday cultures in sports, and Pepsi is thrilled to have played a part in it for decades.” As this new season kicks off, Pepsi aims to continue its commitment to enhancing the game-day experience for fans all over the nation, especially for those who are part of the Bills Mafia community.

The long-standing partnership between Pepsi and the Buffalo Bills is not just about beverages; it’s emblematic of a shared commitment to uplifting the community and celebrating the team’s legacy. As they step into Highmark Stadium for the first time this season, the excitement is palpable, and Pepsi is eager to be right there with the fans, fueling their passion and love for football.

For those looking to experience the thrill of tailgating, make sure to visit the venue early for this special celebration, pick up your limited-edition can, and join in the festivities that embody the heart of Bills Mafia. The event promises to be a fantastic kickoff to what fans hope will be a memorable season.

For the latest updates on Pepsi's involvement in Bills gamedays and other exciting promotions, follow @pepsi on social media. Whether you’re cheering from the stands or enjoying the game from home, make sure that Pepsi is part of your game day tradition!

About PepsiCo

PepsiCo is a global leader in food and beverages, with a product range that is enjoyed by consumers more than a billion times a day across 200 locations worldwide. The company reported nearly $94 billion in net revenue in 2025, showcasing its vast portfolio of beloved brands, including Lay's, Doritos, and Gatorade, alongside Pepsi-Cola itself. PepsiCo is committed to sustainability and community engagement, continuously working toward a positive impact through initiatives like pep+ (PepsiCo Positive).

About Highmark Stadium

Highmark Stadium is the home of the Buffalo Bills, opening its doors in Orchard Park, New York, in 2026. This venue promises to offer fans an unparalleled game day experience, with state-of-the-art facilities and a design that honors the rich tradition of Buffalo sports culture. A partnership between various stakeholders, Highmark Stadium aims to be a premier venue not only for football but for various major events in the future.