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The Athletes First Tailgate Tour Is Back!

The excitement of college football is ramping up with the return of the Athletes First Tailgate Tour. This much-anticipated traveling festival promises to deliver an unparalleled fan experience, bridging together NFL and college football legends in an energetic atmosphere. Kicking off on August 29, 2025, in Columbus, Ohio, where Ohio State will host Texas, this tour is set to make a mark at 11 significant college football rivalry games across the nation.

A Tour of Legends and Hospitality

The Tailgate Tour is not just about watching games; it’s a full-scale celebration of everything college football represents. The star of the show will be the Athletes First custom hauler—a state-of-the-art 55-foot vehicle that will act as the central hub of festivities. Inside this mobile complex, fans can enjoy a dedicated hospitality area, a VIP lounge, and even a podcast studio, creating opportunities for rich interactions among attendees. A live event stage will also ensure a vibrant atmosphere at each stop.

The tour includes notable matchups beyond the Ohio State vs Texas opener. Fans can look forward to thrilling games like Michigan vs Oklahoma, Alabama vs Georgia, and the Army vs Navy showdown in Baltimore on December 12. Each event will spotlight the deep connections between legends of the sport and fans alike.

The Media Partner and Sponsorships

New to this year’s tour is the addition of Sinclair's AMP Sports, serving as the exclusive media partner. They will provide unique content from every stop, amplifying fan engagement through live, original video podcasts featuring former college football stars. Events will be hosted like The Script featuring Cardale Jones and Beanie Wells, in Columbus; and The Dynasty with AJ McCarron and Trent Richardson in Tuscaloosa.

Major brands such as Bud Light, NÜTRL Vodka Seltzer, and Dollar Shave Club are also on board as sponsors. These partnerships will enhance the fan experience, creating interactive moments onsite, and providing fans with access to top NFL players. Expect engaging activities like branded tailgate games from Dollar Shave Club and unique touches from Pop-Tarts, who are featuring their Edible Mascot at various stops. Attendees will have the chance to sample Pop-Tarts and capture fun moments that will resonate on social media.

Commitment to Fans and Community

Danielle Spencer, the Vice President of Events & Clients for Athletes First, emphasizes the passion behind the Tailgate Tour’s revival: “The Athletes First Tailgate Tour has become a staple of the college football season, providing fans unmatched energy and access to some of the sport's most iconic games. With our new partnership with Sinclair's AMP Sports and the support of our brand partners, we are elevating the experience to unprecedented levels.”

A Festive Community Experience

With its roots founded in creating memorable experiences for families and friends of players, the Athletes First Tailgate Tour is built on community. It brings together athletes and fans through celebrations and shared passion for college football while creating lasting memories. Each stop is carefully curated, ensuring premium hospitality and fun activities, making it a must-see for any football enthusiast.

Beyond the Tailgate Tour, Athletes First organizes various other prominent events, such as “The Block,” an innovative hospitality venue, and the philanthropic Athletes First Classic, which raises funds for those in need.

In conclusion, the upcoming 2025 Athletes First Tailgate Tour is more than just a series of events; it’s a celebration of community, a tribute to college football, and a unique opportunity for fans to engage with top athletes. Don’t miss your chance to partake in this exhilarating journey that promises to redefine the fan experience across several iconic venues throughout the season.