Mars Accelerates Clean Energy Transition in Europe Through Landmark Agreement in Lithuania
Overview
Mars, Incorporated, a global leader in snacks, food, and pet care, has solidified its commitment to renewable energy through a long-term agreement with European Energy. This groundbreaking partnership focuses on the forthcoming Skuodas Wind Farm in Lithuania, where Mars will procure a substantial portion of the plant's output, significantly bolstering its sustainability initiatives.
Key Details of the Agreement
The unique power purchase agreement (PPA) encompasses a majority of the wind farm's output, which is projected to yield approximately
490 GWh of renewable electricity each year. This vibrant project not only aims to power about
250,000 homes annually but is also expected to averagely reduce CO₂ emissions by an impressive
120,000 tons per year. The wind farm will feature an installed capacity of
158.4 MW and is slated to commence operations in
2028.
Kevin Rabinovitch, Mars' Global VP for Sustainability, emphasized the corporation's proactive approach to climate commitments, stating, "At Mars, we're focused on turning climate commitments into measurable progress and action with real-world infrastructure. This agreement with European Energy helps bring new wind power online in Lithuania and strengthens our ability to extend credible renewable electricity across our value chain."
Supporting Renewable Infrastructure
This initiative represents a crucial step in Mars’ Renewables Acceleration Program, which seeks to enhance sustainability across the company's entire value chain. By committing substantial financial resources to the Skuodas Wind Farm, Mars not only ensures a solid supply of renewable electricity for its operations but also reinforces its environmental responsibility and carbon reduction goals.
The PPA will facilitate the creation of new wind capacity, demonstrating how corporate entities can play an essential role in supporting renewable energy initiatives. Jens-Peter Zink, Deputy CEO of European Energy, articulated the broader implications of this collaboration, underlining how such partnerships contribute to enhancing national energy independence and generating significant local energy resources.
Mars' Expanding Renewable Initiatives
This announcement comes on the heels of other transformative clean energy agreements initiated by Mars. In
2025, the company launched an ambitious effort across Europe, deploying over
100 solar projects in Poland and additional initiatives in the U.S. with Enel. Earlier this year, Mars furthered its clean energy agenda by securing
70% of the output from the Kölvallen Wind Farm in Sweden.
Together, these actions are projected to yield a
10% reduction of Mars' total carbon footprint by 2030, measured against a
2015 baseline. Such significant targets highlight the company’s dedication to meeting its sustainability objectives while providing notable impacts in the markets it operates.
Company Overview
As a family-owned business exceeding
$65 billion in revenue, Mars, Incorporated emphasizes that the world they envision starts with principled business practices today. The company’s diverse portfolio encompasses beloved brands, including ROYAL CANIN®, PEDIGREE®, WHISKAS®, and SNICKERS®, among others. Mars actively promotes the
Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom, driving over
170,000 associates to contribute to positive environmental impact and societal welfare.
For more insights and updates about Mars, visit
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