Mars Incorporates Long-Term Agreement to Boost Clean Energy Transition in Europe

Mars' Commitment to Renewable Energy

In a groundbreaking move, Mars, Incorporated has taken significant strides toward achieving its clean energy goals through a long-term virtual power purchase agreement (PPA) with European Energy. This partnership focuses on the Skuodas Wind Farm in Lithuania, a project that is set to play a pivotal role in Mars' Renewables Acceleration Program. The wind farm is expected to generate around 490 GWh of renewable electricity annually, equivalent to powering approximately 250,000 homes. This initiative is not only a step towards reducing greenhouse gas emissions but also a solid approach for the company to integrate renewable energy throughout its operational framework.

Kevin Rabinovitch, Global VP of Sustainability at Mars, stated, "At Mars, we're focused on turning climate commitments into measurable progress and action with real-world infrastructure." This project aims to prevent around 120,000 tons of CO₂ emissions each year, signaling Mars' commitment to its net zero ambitions by increasing its reliance on sustainable energy sources. The Skuodas Wind Farm, with an installed capacity of 158.4 MW, is a prime example of how corporate partnerships can facilitate the growth of renewable energy infrastructure and promote energy independence in Lithuania.

The agreement includes guarantees of origin, ensuring that Mars can cover its energy consumption with verified renewable energy generated from new facilities in the region. By signing this long-term PPA, Mars exemplifies how corporations can actively participate in the green energy transition, support local energy infrastructure, and help combat climate change on a broader scale.

Besides its immediate sustainability benefits, this project will significantly benefit Mars' pet food manufacturing facility located in Lithuania, providing a reliable and long-term source of renewable energy. This investment will enhance the facility's role in the company’s export operations, further solidifying Mars' status as a global leader in sustainability.

The announcement of this agreement comes on the heels of a series of major renewable energy commitments made by Mars under its Renewables Acceleration Program. For instance, in 2025, the company secured contracts to launch over 100 solar projects in Poland and explored other wind projects in the U.S. This ongoing investment demonstrates Mars' commitment to significantly reducing its carbon footprint by as much as 10% by 2030, benchmarked against a 2015 baseline.

"This agreement shows how companies like Mars are actively enabling new renewable generation," stated Jens-Peter Zink, Deputy CEO of European Energy. He emphasized that such collaborations not only bring new resources online but also enhance the overall energy mix in Lithuania. By engaging in corporate PPAs, Mars is effectively showcasing the potential of the corporate sector to drive change and innovation in the fight against climate change.

Ultimately, Mars, Incorporated is characterized by its belief that the future begins with responsible business practices today. With a robust portfolio valued at over $65 billion, the company supports its mission through a diverse offering of pet care products, food, and nutrition services that delight millions around the globe. Mars remains dedicated to its principles of quality, responsibility, and sustainability, evident through its significant moves toward renewable energy transitions.

For more comprehensive insights into Mars’ initiatives, you can visit Mars.com or follow them on social media platforms such as Facebook, Instagram, LinkedIn, and YouTube. Through these actions and commitments, Mars is paving the way not only for its operations but for a sustainable future for every pet, person, and planet.