Activate Opens Its First Location in Germany
The excitement level in Berlin has just been raised significantly with the opening of Activate, the fastest-growing entertainment center network in North America. This milestone, which marks its first location in Germany and the DACH region, is the result of a strategic partnership with local firms VRex Entertainment and Sounds Fun Entertainment. Positioned within the bustling Mall of Berlin, the new entertainment hub spans over 10,000 square feet, featuring 11 immersive gaming rooms and more than 800 unique challenges.
One of the standout features of Activate is its advanced RFID technology, which meticulously tracks each player throughout the facility. This innovative system allows guests to level up, unlock achievements, and earn rewards as they progress through various challenges. Each gaming room is designed with mental and physical trials that are not only about speed but also teamwork, making it ideal for groups of two to five.
Christian Ebster, co-founder of VRex Entertainment, shared his enthusiasm: "Germany has a robust social entertainment culture, and Activate offers a completely new interactive experience where teams can move, think, and compete together." This combination of competition and collaboration sets Activate apart in its approach to social gaming.
Jeremiah Sizemore from Sounds Fun Entertainment emphasized the calculated risk of introducing Activate to Germany: "From the beginning, we saw a real opportunity to bring Activate to Germany with a partner who understands both the format and the market. Partnering with VRex has been incredibly beneficial; they possess unparalleled market knowledge and ambition to build something exceptional here."
The design, engineering, and manufacturing of Activate have been delicately handled in Canada, taking into account the local market's demand for personal entertainment solutions. Adam Schmidt, co-founder and CEO of Activate, reminisced about their vision: "We created Activate to embody the thrill of being in a game, a training session, and a party simultaneously." With Germany's rich gaming culture, Schmidt looks forward to integrating Activate into the daily lives of players there.
The opening in Berlin is just the beginning. Plans are in the works for additional locations across the DACH region, including a new site in Fürth, Germany, set to open soon in the Next Level Funpark featuring 12 gaming rooms, a location in Wiesbaden arriving in November at the Lili Mall, and an exciting future location in Vienna by spring 2027. Moreover, there are intentions to establish more centers throughout Switzerland.
With its unique premise and engaging approach to entertainment, Activate invites everyone to start their gaming journey. Interested individuals can visit
activate-games.de or follow @activategames on platforms like Instagram and TikTok.
About Activate
Activate is an innovative entertainment venue where each challenge awaiting behind the door will test your reflexes, intellect, and friendships. Compete against the room or challenge each other—while playing is easy, conquering is another story. With headquarters in Winnipeg, Canada, Activate continues to expand rapidly, now boasting 80 locations across Canada, the United States, Denmark, Germany, France, Finland, Malaysia, Mexico, Norway, Sweden, the United Kingdom, and the UAE.