Celebrating a Century: La Opinión Invites Community Voices to Share Their Stories
Celebrating a Century: La Opinión Invites Community Voices to Share Their Stories
On September 16, 2026, La Opinión, the leading Spanish-language newspaper in the United States, proudly celebrated its centenary. This influential publication, founded by Ignacio E. Lozano, Sr. in 1926, has been a cornerstone of the Los Angeles community for a full century. In a groundbreaking initiative titled Somos L.A. Columna, La Opinión has opened its editorial pages to the people it has served for generations, inviting locals to share their unique experiences and stories.
La Opinión is not just a newspaper; it is a civic institution that strives to not only report the news but also reflect the voices of the community it serves. Somos L.A. Columna enhances this mission by spotlighting the narratives of everyday Angelinos—community leaders, athletes, artists, and activists—who contribute their insights through 100-word columns published in both the print edition and on digital platforms.
This initiative coincides with significant historical dates, as Lozano chose September 16 to publish the first issue of La Opinión to align with Mexico's Independence Day. This choice underscores the newspaper’s intent to provide a reliable source of news for the Hispanic community. With the start of Hispanic Heritage Month on September 15, the overlap of these milestones serves as a profound reminder of LA’s rich Hispanic heritage.
Amani Duncan, the executive director of My Code, the parent company of La Opinión, remarked, "La Opinión has been a part of Los Angeles' social fabric for a century. As a native Angelino, I understand the immense significance of this newspaper for our city and the communities we serve. Ignacio Lozano, Sr. recognized the importance of having a trusted source of news for his community. This trust has been built over generations, creating a space for Angelinos to see their lives reflected with depth and dignity.
The centenary celebration includes several notable features:
1. A Dedicated Digital Hub: Available at laopinion.com/la-opinion-100-aniversario, this platform houses Somos L.A. Columna, integrating the newspaper's archives with fresh community voices and narratives that shape LA’s future.
2. A Thematic Video: A compelling video shared across La Opinión's social media platforms encapsulates a century of documented history with the message: "We don’t just witness history. We write it together."
3. Recognition from Los Angeles City: La Opinión's original headquarters has been spotlighted in HistoricPlacesLA Revealed Latino Los Angeles. This initiative honors the important cultural heritage sites within the city. A physical marker will be placed near the site, providing visitors with multimedia access to content about La Opinión’s role in LA's history.
For 100 years, La Opinión has chronicled pivotal events, from the deportations and repatriations of the 1930s to the Zoot Suit Riots, witnessing waves of change in Los Angeles. The centennial initiative redefines this narrative by empowering the community to co-author the story.
Ricardo López Juárez, the editorial director, emphasizes the importance of engaging voices connected intimately with Los Angeles, saying, "We wanted to hear from those who have a real connection to LA, individuals who have meaningful stories to tell about the city they know and the communities that feel like home to them." This focus allows the publication to showcase the myriad perspectives that characterize Los Angeles today.
La Opinión's Somos L.A. Columna*** is a tribute to its legacy and an open invitation for community members to step forward and share their stories. The launch is a celebration of not just the newspaper's history but the vibrant community it has served and continues to serve.
To learn more or to read the contributions, visit laopinion.com/la-opinion-100-aniversario.
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About My Code
My Code is a culturally-focused media and marketing agency connecting brands with fast-growing multicultural and multigenerational consumers. This company acquired a majority stake in impreMedia in 2022, adding notable Spanish-language news brands to its portfolio, including La Opinión, El Diario de Nueva York, La Raza de Chicago, and La Opinión de la Bahía de San Francisco.
Topics Entertainment & Media）
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