CAPE Agency Officially Launches, Promising to Transform Brands with a New Approach

CAPE Agency: Making Noise in Advertising

After a year of quiet preparation and strategic development, CAPE, a new full-service creative agency located in New York City, has officially launched, positioning itself as a significant force in the advertising landscape. Founded in 2024 by advertising veterans Casey Ritts and Pete Gosselin, CAPE aims to transform how brands engage with their audiences through a unique combination of creativity and strategy.

Founders with Vision and Experience

The founders, Ritts and Gosselin, come with extensive experience from top global agency networks, having worked alongside each other for over a decade. They have a proven track record of revitalizing legacy brands and steering them towards success. With their collective expertise, they established CAPE as a nimble agency equipped to tackle the complexities of today's marketing environment.

A Collaborative Approach

“We believe that at CAPE, our best work stems from a genuine curiosity about the lives and industries of our clients,” said Ritts. “We design teams to seamlessly integrate with how our clients operate, focusing on the journey to create meaningful change together.” This philosophy underscores CAPE’s commitment to delivering value through collaboration and a relentless pursuit of innovation.

The agency emphasizes a culture where creativity not only flourishes but also directly correlates with business performance. “When you've witnessed creativity genuinely impact a business, it becomes an addiction,” Gosselin explained. “From minor calls to action to high-stakes campaigns, we blend strategic insights with creative talent.”

Bravely Smart™: The CAPE Difference

One of CAPE's distinguishing features is its Bravely Smart™ approach. This methodology fuses strategic objectives with bold creativity, driving results that matter in today’s media-rich environment. By leveraging storytelling and robust data, CAPE crafts campaigns that engage audiences effectively, ensuring that brands not only communicate but resonate with their target demographics.

CAPE is already collaborating with significant players across various industries, despite being a newly launched entity. Their client roster includes noteworthy brands such as BetMGM and Prudential, and they have recently been named the creative Agency of Record (AOR) for TradeStation.

Future Aspirations

Looking ahead, CAPE aims to continue its upward trajectory by nurturing relationships with startups and established corporations alike. Their mission is clear: to drive growth and innovation for brands through their unique blend of creativity and strategic insight.

For anyone interested in exploring what CAPE can offer, more information is available on their website at www.cape-agency.com. Through their Bravely Smart™ framework, CAPE promises to unlock the potential of every brand they work with, delivering impactful, strategically inspired creative solutions.

In summary, as CAPE steps onto the advertising stage, it brings a fresh perspective that prioritizes collaboration, creativity, and client-centric strategies. As the advertising landscape continues to evolve, CAPE stands ready to lead the charge—transforming brands and shaping the future of the industry.