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Haier Shines at the Australian Open 2026

Haier, recognized globally as the premier home appliance brand, is prominently featured as the official partner of the 2026 Australian Open (AO). This prestigious event, held annually in Melbourne, serves as the perfect backdrop for Haier's forward-thinking innovations and commitment to community.

Returning to Melbourne Park, Haier electrifies the tournament atmosphere, captivating fans by bridging elite athletic performance and intelligent home solutions. At the center of the action, Haier's cutting-edge appliances are not merely devices; they are instrumental in creating a unique experience dubbed 'Zero Distance' that resonates deeply with tennis enthusiasts worldwide.

The 2026 Australian Open sees Haier elevate its role beyond traditional branding. The company has transformed the tennis court into a dynamic showcase for innovation and social impact. In an exhilarating display, top-ranked players took aim at Haier appliances strategically placed on the court, turning washing machines and dryers into high-value targets. The proceeds from this engaging challenge will be donated to the Australian Tennis Foundation, illustrating Haier’s commitment not only to game-changing technology but also to fostering local communities.

As silent guardians of fair play, Haier appliances embody the cornerstone of everyday life in millions of households. They support mundane tasks while standing as undisputed champions of innovation within the industry. “As we embark on this exciting new chapter with the Australian Open, we aim to share the spirit of this global event with fans around the world,” stated Wang Meiyan, Vice President and Chief Brand Officer at Haier. “In 2026, we are launching a comprehensive global roadmap to spread enthusiasm well beyond Melbourne. This initiative represents a year-long celebration of fan engagement, sports innovation, and technology, creating opportunities for communities worldwide to connect through their shared passion for sports.”

To celebrate this initiative, Haier has invited fans globally to join the excitement of the Grand Slam tournament in Melbourne. This exclusive program includes appearances by tennis legends Casey Dellacqua, Alicia Molik, and Tommy Haas, who will lead interactive training clinics and engage directly with fans on-site.

Haier's dedication to tennis continues beyond the Australian summer. As a Gold Partner of the ATP Tour, it will enhance its visibility throughout the 2026 season with on-court branding, premium hospitality experiences, and the integration of products at major tournaments, showcasing Haier’s latest smart living innovations. Moreover, the brand will gain exposure on ATP’s digital channels, reaching an online audience of over one billion people.

Following the Australian Open, Haier has ambitious plans with its “Future Champions” program, which includes organizing youth football tournaments across South-East Asia, South Asia, the Middle East, Africa, and Japan. Celebrity friendly matches will also take place in the UK, featuring local club legends, motivational workshops, and community fan festivals. Continuing its tradition, Haier will host the Haier Cup Badminton in South-East Asia and launch its inaugural Haier Cup Basketball tournament, aimed at inspiring more young athletes.

This year-long program will culminate in the Haier Fans Club Ultimate Cup in Qingdao, China, an extraordinary event that unites champions from football, basketball, and badminton tournaments for a memorable finale. With the Australian Open as a launchpad, Haier aims to attract over 100,000 new global fans through a year-round calendar of events. The Haier Fans Club 2026 amplifies the brand’s footprint by partnering with the world’s most prestigious sporting events, while promoting its vision for a smarter lifestyle to a global audience.

Overall, Haier’s vibrant presence and innovative engagement strategies at the Australian Open reflect a perfect blend of high-tech and high-touch experiences that invite fans to savor not just the sport, but also the culture of connectivity and community in the world of tennis.