#United States #Chicago #Mai Coffee #Viet Super Coffee #Coffee Pouches

Mai Coffee Unveils Vietnamese Coffee Pouches

In an exciting development for coffee lovers, Mai Coffee is set to launch its first-ever Vietnamese Coffee Pouches this June. This innovation, named Viet Super Coffee, aims to bring the rich flavors of traditional Vietnamese Robusta coffee to everyone, eliminating the need for complicated brewing gadgets.

A New Way to Experience Vietnamese Coffee

The mind behind this groundbreaking product is Chicago entrepreneur Alan Phung. Drawing from his personal experiences and cultural heritage, he has created a product that makes rich Vietnamese coffee accessible without specialized equipment. Phung's journey began after the loss of his father, which led him to reconnect with his roots in Vietnam. It was during this journey that he fell in love with the unique coffee culture, noting the bold and rich flavors of Vietnamese coffee.

Phung explained, "Every cup I had in Vietnam felt like a tribute to my father. It was frustrating to find I couldn't replicate the experience easily back home." The traditional brewing method using a phin filter can be intimidating for many, leading the entrepreneur to spend three years developing a pouch that captures the authentic flavors of Vietnamese coffee.

Innovative and Sustainable Solution

Mai Coffee's coffee pouches are made from compostable plant-based materials, allowing them to steep like tea while fully extracting the coffee's robust flavors. This method not only simplifies the brewing process but also contributes to sustainability. According to Andrew French, a professional bass player, the ease of using the pouches has made his coffee experience much more enjoyable, stating, "Finding high-quality coffee without spending a fortune has been difficult. This product is an elegant solution."

Barista Brandon Martinez also praised the salted caramel flavor, noting how it stands out even for someone who typically drinks coffee black.

Commitment to Community and Culture

Mai Coffee is committed to giving back to its roots. A part of every sale will support the Vi Nhan Children's Disability Care Center in Buon Ma Thuot, Vietnam. This initiative reflects the brand's dedication not just to coffee lovers, but also to the community that inspired its creation.

Coming Soon to Kickstarter

Excited coffee enthusiasts can look forward to Mai Coffee's Kickstarter launch this June, with early backers receiving exclusive access and up to 30% off before the official release in November 2025. Each package contains twelve pouches in three distinct flavors: Classic, Salted Caramel, and Coconut, with an estimated retail price of $29.99.

For more details, visit maivietnamesecoffee.com. Join Mai Coffee on its journey to share the flavors of Vietnam with the world, one pouch at a time.