#USA #Austin #Futuri #Viafoura #Audience Intelligence

A New Era of Digital Publishing

In a landscape where digital publishers face unprecedented challenges—rapid news cycles, shifting SEO requirements, and increasingly elusive audiences—Viafoura and Futuri Media have unveiled a groundbreaking partnership. Together, these two leaders in their fields have launched the first-ever predictive audience intelligence solution specifically designed to empower publishers. This innovative tool aims to fortify publishing strategies, allowing teams to work smarter and more efficiently in an often chaotic media environment.

The Pressing Challenge for Publishers

Publishers today are tasked with achieving more in less time. The digital news world is constantly evolving, making it paramount for them to stay ahead of trends and engage meaningfully with their audiences. As stated by Mark Zohar, President and CEO of Viafoura, “Every publisher is under pressure to do more with less.” In this competitive scenario, they need effective strategies to optimize content creation and performance, ensuring that the content resonates with audiences while providing measurable value.

Introducing the Solution: End-to-End Audience Intelligence

The Viafoura and Futuri collaboration delivers what Zohar describes as a “secret weapon” for publishers. This predictive audience intelligence solution equips digital teams with the ability to anticipate audience desires and deliver relevant content at scale. By leveraging Viafoura’s insights into trending topics, sentiments, and community contributions, alongside Futuri’s prowess in predictive analytics and global trends, the tool enables publishers to:

• - Identify stories 2–6 hours before they gain traction
• - Surface fresh narratives and unique story angles
• - Pinpoint gaps in competitors' coverage
• - Predict which storylines will enhance audience engagement
• - Generate SEO-friendly articles, videos, and audio segments in mere minutes.

The Multiplier Effect: Enhancing Publisher Efficiency

The outcomes of this partnership extend beyond mere predictions; they redefine the role of journalists and their capabilities. Daniel Anstandig, CEO and Founder of Futuri, highlights that this initiative is “not about replacing journalists, but giving them superpowers.” Envision a newsroom where every reporter has AI assisting them to surface stories and each editor utilizes predictive analytics to enhance editorial accuracy. This is the multiplier effect of Content and Community Intelligence, translating into:

• - 10X Content Velocity: Quickly cover breaking stories that demand immediate attention.
• - 5X Productivity for Reporters: Efficiently monitor and report across multiple beats.
• - 3X Audience Engagement: Produce content that genuinely connects based on audience preferences.
• - 2X Revenue Opportunities: Transform intelligence into targeted advertising and lucrative sponsorships.

How It Works: The Core Insights

This innovative solution integrates three critical layers of intelligence into one comprehensive platform:
1. Discovery Intelligence: Real-time screening of over 250,000 sources to detect emerging trends, forecast audience interests, and reveal what competitors are covering.
2. Community Intelligence: Analyzing conversations on-site to gauge sentiment and loyalty signals, thus understanding what truly matters to the audience.
3. Creation Intelligence: Utilizing AI to generate content that aligns with brand voice, optimizes for search engines, and is ready for diverse formats including articles, audio, and video.

A Partnership for Current and Future Success

As Zohar and Anstandig emphasize, we are at a turning point in media. Media outlets that effectively adopt Content and Community Intelligence are veering towards success, while those that falter in adaptation risk falling behind in relevance and influence. The Viafoura-Futuri partnership is not simply a technological improvement; it’s a transformative approach that redefines how digital publishers operate and thrive.

About Viafoura and Futuri Media

Viafoura stands out as a premier digital experience platform dedicated to helping media organizations engage with their audiences through tailored solutions. With support from over 800 media entities worldwide, Viafoura enables publishers to convert anonymous visitors into active, engaged users on their digital platforms.
Futuri Media is acclaimed for its cutting-edge AI solutions in the media sector, relied upon by more than 7,000 media outlets across 22 nations. Its Content Intelligence Suite™ empowers creators to encounter, develop, and monetize content according to cultural trends. Both companies are pushing the boundaries of what digital publishing can achieve, setting the stage for a brighter, more engaged future.