#Japan #Student Support #Toshima #Waseda Academy #HERO campaign

Waseda Academy's Newest Campaign: 'You're the HERO.'

Waseda Academy, a renowned educational institution based in Toshima, Tokyo, has unveiled its latest graphic for the annual 'You’re the HERO.' campaign, intended to support students preparing for their entrance exams. The newly released visual debuted on January 5, 2026, and is a part of an established initiative encouraging students from elementary to high school to pursue their academic dreams with confidence and determination.

The Philosophy Behind 'You’re the HERO.'

Since its inception in 2016, 'You’re the HERO.' has been designed to resonate deeply with the unique emotions and experiences of students on the day of their exams. As they step into the exam venue alone, Waseda Academy aims to remind them they are not alone; they have a dedicated support system cheering for their success. This campaign encapsulates Waseda Academy's commitment to nurturing students' aspirations and providing comfort during a challenging time.

The philosophy behind the campaign emphasizes personal growth and resilience. As students strive for admission into their desired schools, they acquire critical life skills beyond just academic knowledge—skills that will serve as the foundation for their future endeavors. Waseda Academy believes that the sheer determination to shape their own futures is a vital lesson learned through this process. With 'You’re the HERO.', they send heartfelt encouragement to every student facing the critical examination season, as expressed in their motto: "Let’s bloom before the cherry blossoms!"

Campaign Details

• - Duration: The 'You’re the HERO.' campaign will commence on January 5, 2026.
• - Content: In addition to graphics, the campaign includes a series of short video advertisements aimed at reaching a wider audience of students. The videos feature various themes corresponding to middle school, high school, and university entrance exams.
• - Video Links:

- You’re the HERO. Middle School Entrance Exam 6 sec
- You’re the HERO. High School/University Entrance Exam 6 sec

• - Platforms: The campaign materials will be available on Waseda Academy's official website, YouTube channel, and through various digital and transportation advertisements.

Graphic Themes: A Closer Look

Each video conveys powerful messages tailored to the emotional journeys of students:

Middle School Entrance Exam Theme

The focus is on self-reliance and maturity. It highlights the transformation students undergo as they face challenges, emphasizing that their efforts lead to growth and confidence.

High School Entrance Exam Theme

This theme champions perseverance and unwavering passion, encouraging students to pursue their desired schools, even amidst hardships. It reiterates the importance of passion and resolve in achieving one’s educational goals.

University Entrance Exam Theme

The narrative acknowledges the anxiety and struggles faced during preparations, celebrating the courage it takes to confront and overcome obstacles. It reinforces the idea that true strength lies in persistence and self-belief.

A Word from the Creative Director

Katsuya Sato, the creative director for the campaign, commented on the importance of maintaining a personal sense of integrity amid overwhelming information. He urged students to develop their judgment and trust in themselves as they navigate the challenges ahead. Sato emphasizes that, regardless of what others say, believing in oneself is crucial.

About Waseda Academy

Waseda Academy has been dedicated to serving the educational aspirations of students since its founding in 1974. The institution provides rigorous educational support to ensure students are prepared for their desired paths, fostering not only academic excellence but also essential life skills and resilience. With a commitment to guiding students towards independent success, Waseda Academy continues to play a vital role in shaping the future of aspiring scholars in Japan.

For more information about Waseda Academy, visit their official website.