#Japan #Immersive Experience #Live Entertainment #Tokachi #uralaa

URALAA Corporation: A New Chapter in Immersive Entertainment

On September 1, 2026, Forest Digital Corporation is set to transform into URALAA Corporation, marking a significant milestone in the company's journey towards innovation in immersive live entertainment. Based in Tokachi, Hokkaido, and led by CEO Yuji Tsujiki, the rebranding reflects a renewed commitment to leveraging proprietary immersive live streaming technology that transforms existing venues into captivating experience spaces, a concept that URALAA has effectively branded as "URALAA". This innovative service has already made its mark by being introduced to over 50 locations and delivering more than 1,300 archived content pieces while securing four related patents and raising a total of ¥410 million in funding.

What is URALAA?

URALAA's immersive live entertainment experience utilizes cutting-edge technology to create an online service that allows audiences to enjoy performances as if they were right there in the venue. By not needing to construct new dedicated spaces, URALAA transforms existing theaters, cinemas, and arenas into unique "premium seats" without the typical constraints of distance or ticket availability. Thus, anyone can engage with their favorite events from a place that feels closest to their own preferences.

Strengths of URALAA

One of URALAA's key strengths lies in its vertically integrated system, which provides a seamless process for production, distribution, and installation of immersive content. This comprehensive approach enables URALAA to efficiently implement its technology across numerous venues.

To date, URALAA has been involved in various live broadcasts, including special events like the innovative immersive viewing of the fireworks at the 73rd Tokachi Fireworks Festival in August 2025, positioning URALAA as a pioneer in the immersive content realm. Partnerships such as the collaboration with DAZN during the Osaka-Kansai Expo to live stream the J-League match between Kashima Antlers and Gamba Osaka further exemplify the potential for immersive experiences in various fields, including sports.

Growth of the Global Immersive Market

The market for location-based immersive entertainment is projected to expand significantly, reaching approximately ¥4.1 trillion by 2033, with the growth fueled primarily by large-scale immersive facilities, such as 'Sphere' in Las Vegas and investments from companies like Cosm.

Despite the trend towards constructing large, dedicated venues, URALAA intends to utilize existing structures (compatible with both LED and projectors) to keep investment costs at more manageable levels of approximately ¥500 million to ¥1 billion per site. This 'asset-light' approach highlights URALAA's distinguishing features within the industry.

Achievements and Future Vision

Recent milestones include securing funding totaling ¥210 million in June 2026, with ambitions to expand to ten domestic locations within the next three years. URALAA has also achieved recognition such as selection for J-Startup HOKKAIDO and nominations in prestigious lists like "100 Companies Creating Future Markets" by Nikkei Cross Trend. Furthermore, CEO Tsujiki emphasizes the goal of transforming "I can’t go there" into "I am there" through technology innovations that bring audiences closer to the action.

URAA aims to leverage partnerships spanning sports, music, and pop culture to further enhance immersive experiences. As URALAA steps into this new era, the market awaits the fulfillment of its mission to create proximity between audience and experience while establishing itself as a leader in the immersive entertainment sector from Japan to the world.

Company Overview

• - Company Name: URALAA Corporation (Formerly Forest Digital Corporation)
• - English Name: URALAA, Inc.
• - CEO: Yuji Tsujiki
• - Founded: November 18, 2019
• - Head Office: 51-1 Tokomuro Lab, Urakubo, Tokachi, Hokkaido, 089-5633
• - Tokyo Office: 1F, 25-25 Platinum Apartment, Shirokane, Minato, Tokyo, 108-0072
• - Business Focus: Planning, developing, and operating immersive live entertainment services
• - Employees: Approximately 17 (as of August 1, 2026)
• - Total Funds Raised: ¥410 million
• - Official Website: URALAA Official Site

As URALAA steps confidently into the future, it promises to deliver not just entertainment, but transformative experiences that connect people in ways previously unimaginable.