Exploring Future Desirable Products and Services in a Free Webinar

Unveiling Future Products and Services

In an ever-evolving market, it’s essential to anticipate what consumers will seek in terms of products and services that adhere to a sustainable vision. The company Dentsu MacroMill insight, in collaboration with Dentsu, is hosting a free online webinar titled "What Will Happen? Post-SDGs! What Products and Services Do People Desire? How to Create New Values Leading the Market" on September 3, 2025, at 1 PM.

Background of the Webinar

With the year 2030, the target for achieving the Sustainable Development Goals (SDGs), fast approaching, the focus shifts to new methods of value creation that transcend mere economic growth. Notionally termed "Beyond GDP," discussions are burgeoning around the idea of a qualitatively enriching existence, prompting an urgent reflection on corporate responsibility in fostering a better society.

Dentsu's insight research division, the People and Life Institute, undertook a study in May 2022 exploring subjective happiness dimensions among consumers, identifying the "Nine Factors of Subjective Happiness." Further research in May 2025 aims to delve into the products and services that evoke feelings of happiness. The webinar functions as a collaborative space led by Dentsu Future Business Research Institute and the People and Life Institute, emphasizing a forward-thinking, backcasting approach to fostering new business developments and vision crafting.

With insights from the latest happiness survey, topics around post-SDGs and well-being will frame the discussions on future value creation. Participants will have the opportunity to explore hints and insights necessary for shaping brands and businesses that are favored by future consumers.

Who Should Attend?

This webinar is a fantastic opportunity for:

- Individuals developing new product ideas but struggling to distinguish from existing and competitive offerings.
- Companies searching for innovative growth avenues within their existing operations.
- Professionals eager to leverage post-SDG trends in marketing and business strategies.
- Enterprises interested in designing products and services with a foundation rooted in consumer happiness and well-being.

Key Takeaways

- Conceptualizing value creation through the lens of consumer happiness.
- Strategies for developing products and services with a long-term outlook of 10 years or more.

Seminar Overview

- Title: What Will Happen? Post-SDGs! What Products and Services Do People Desire? How to Create New Values Leading the Market
- Date & Time: September 3, 2025 (Wednesday) from 1:00 PM to 2:00 PM
- Registration Deadline: September 1, 2025 (Monday) by 12:00 PM
- Format: Online delivery
- Participation Fee: Free
- Registration Link: Registration URL

Program Highlights

- Introduction of the Nine Factors of Subjective Happiness by the People and Life Institute and discussions on consumer happiness.
- Insight into products and services that resonate with happiness based on recent survey findings.
- Visualizing future ideal scenarios with a post-SDG mindset.
- Backcasting methodologies to understand what consumers of tomorrow will seek in terms of products and services.

Speaker Profiles

Kentaro Yoshida

Senior Director at Dentsu / Founder of Future Business Research Institute
Engaged in market analysis and strategic planning primarily in the mobile sector, Kentaro has been a leader in Dentsu’s mobile projects and has participated in major technology trends at CES/MWC since 2011. He founded the Future Business Research Institute, exploring business development based on future life visualization through backcasting.

Yoko Kudo

Researcher and Facilitator at Dentsu MacroMill Insight
Focuses on insight method development and information dissemination from the People and Life Institute. Yoko engages in research to promote well-being in corporate activities through qualitative studies, including ethnography and workshop designing.