FamilyMart's New 'Famichiki Red' Surpasses 3 Million Sales in One Week!

Famichiki Red Sells Over 3 Million Units in a Week!

On June 24, 2025, FamilyMart officially launched its exciting new flavor, 'Famichiki Red', priced at 230 yen (tax included: 248 yen). The product has been incredibly well-received, surpassing 3 million units sold within just the first week of its release. This information comes from sales figures up to July 1, 2025, at 9 AM.

'Famichiki Red' Takes Over the Market

Famichiki, a staple offering from FamilyMart, has long been beloved for its juiciness and delicious flavor. Now, with the addition of 'Famichiki Red', the chain is pushing the boundaries by adding a bold, satisfying spiciness. Customers have taken to social media to express their enthusiasm, with comments like "The spice builds gradually" and "It’s seriously spicy" trending online. These reactions highlight a burgeoning fan base that includes many women, eager to make 'Famichiki Red' a regular item.

Moreover, there are numerous requests on social media for this flavor to become a permanent product, with fans stating things like, "I want it to be sold forever" and "It should be made a regular item!"

Spicy Preferences Revealed by Purchases

On the first day of sales, analysis of purchases broken down by prefecture revealed that many regions stepped up their spice game, favoring 'Famichiki Red' over the regular bone-less Famichiki. Notably, Nagano, Ishikawa, and Yamaguchi prefectures emerged as the top three for 'Famichiki Red' fans. Nagano stands out, showing not only the highest purchase rate for 'Famichiki Red' but also leading in sales for the popular 'Crispy Chicken (Habanero Hot)', clearly establishing its reputation as a hotspot for spice lovers.

Breaking Down the Purchase Data

Recent data highlights the consumption patterns in a colorful format:

- Red indicates 'Famichiki Red' fans.
- Yellow indicates the regular bone-less Famichiki fans.

The figures tell a compelling story of regional preferences for spice and flavor, with more consumers gravitating towards the new offering.

Social Media Campaign: Win Discount Coupons!

In line with the excitement surrounding 'Famichiki Red', FamilyMart is currently running an SNS campaign where users can win discount coupons worth 200 yen applicable to the purchase of 'Famichiki Red'. To enter, participants need to follow FamilyMart's official X account (@famima_now) and repost the designated post. A total of 30,000 coupons will be awarded as part of this promotional initiative.

Product Details

- Product Name: Famichiki Red
- Price: 230 yen (tax included: 248 yen)
- Available At: Nationwide
- Description: This spicy offering combines juicy chicken with an expertly crafted blend of chili peppers, delivering a well-balanced, intense heat that lingers pleasantly after the initial taste.

- Product Name: Crispy Chicken (Habanero Hot)
- Price: 175 yen (tax included: 189 yen)
- Available At: Nationwide
- Description: A fan-favorite since its 2021 launch, this crispy delight features refreshing chicken breast and an addictive level of spiciness that keeps customers coming back for more.

Note that prices, availability, and specifications may vary by region and store.