#China #Guangdong #Guangzhou #Canton Fair #Chinese Snacks

An Insight into the 137th Canton Fair’s Flavor Wonderland

The 137th China Import and Export Fair, commonly known as the Canton Fair, took place from May 1 to 5, 2025, enticing visitors with its theme of 'Better Life.' This year's event was more than just a platform for trade; it was an immersive experience into the vast and vibrant tapestry of China's culinary landscape. Located in Guangzhou, the fair attracted international buyers and food enthusiasts eager to explore the rich flavors offered in its dedicated food section.

As attendees wandered through the fairgrounds, they were greeted by a colorful array of food exhibits. From everyday staples like rice and oils to more exotic snacks and sweets, the food zone echoed with enticing aromas and lively chatter. Highlights included playful and innovative snack variations presented by prominent exhibitors like Guangdong Sweet Sixteen Foods Co., Ltd, which showcased a novel bubble gum series tailored to tantalize the taste buds. This unique gum features a tangy-sour exterior that transforms into a delightful sweetness, creating a playful contrast that delighted many visitors. In a statement, a representative expressed, "Pure sweetness can become boring, so we add some playful flavor contrast."

The brand has been expanding its reach, having ventured into over 20 countries, including the United States, the United Kingdom, and Canada, while actively pursuing markets in South America, Africa, and the Middle East.

Another eye-catching stall was that of Guangdong Ruima Qi Food Co., Ltd, which captivated visitors with its spectrum of vibrant candy products. Their specialty lies in popping candy, bracelet and necklace candies, and liquid candies. Known for their high-quality offerings that are stable under heat, they emphasized the importance of appealing packaging alongside taste to attract consumers—reflective of the growing emphasis on visual aesthetics in the sweet treats market. This strategy has allowed them to successfully export their goods to diverse regions, including Europe and South America.

In addition to the lively candies, the fair offered a variety of traditional snacks that play a significant role in Chinese culture. Attendees sampled throat lozenges made from preserved citrus peel and Buddha's hand fruit, which embody the Chinese approach to food as a form of healing and wellness. Furthermore, spicy strips, or latiao, a beloved Chinese snack, made waves with its bold flavors, gaining traction across international social media platforms, indicating a growing global interest in Chinese snack culture.

Beyond just food, the Canton Fair stands as a dynamic microcosm of cultural exchange, highlighting how flavors can bridge gaps between different peoples and traditions. As global interest in Chinese snacks continues to grow, especially those gaining attention online, the fair has established itself as a pivotal event for flavor enthusiasts and industry professionals alike.

From traditional confections to innovative snack varieties, the 137th Canton Fair presented an extensive range of treats that showcased China's culinary craftsmanship. The fair's vibrant atmosphere, filled with enticing flavors and the spirit of international cooperation, served as a testament to the evolving landscape of global food culture. This year’s event will undoubtedly leave a lasting impression on both buyers and spectators, encouraging them to explore the diverse offerings from one of the world's most dynamic culinary nations.