#Japan #Tokyo #Salomon #S/PLUS #Gravel Running

Explore the Exciting World of Gravel Running with Salomon

Salomon, a leading name in modern mountain sports lifestyle, is set to launch a unique Pop-Up event at Totoken, introducing the innovative and liberating approach of ‘Gravel Running.’ This event will not only showcase the concept of Gravel Running but also offer an extensive experience blending running, sauna, and beer culture. Held from May 10 to June 8 in Tokyo, this initiative aims to create a new running community and provide runners with extraordinary opportunities.

What is Gravel Running?

Gravel Running, the latest initiative by Salomon, breaks free from traditional running constraints by encouraging enthusiasts to explore a diverse range of terrains—be it asphalt, concrete, gravel, or grass. The philosophy behind this innovative style emphasizes fun and freedom, with no strict time or rules, allowing individuals to enjoy running anytime, anywhere, with anyone. For more details about this initiative, check out the special website here.

The Pop-Up Experience

The Pop-Up will be hosted at Totoken, a modern running station that merges the joy of running with a vibrant community atmosphere. From May 10 to June 8, attendees can experience a specially designed environment, complete with themed decorations that evoke the essence of Gravel Running.

Totoken is known for bringing together enthusiasts of fashion and culture, and the partnership with Salomon takes this connection to a new level, offering activities such as:

• - S/PLUS Membership Program: Attendees who join this exclusive membership can take advantage of special rental opportunities for the recommended ‘AERO GLIDE 3 GRVL’ shoes during the event.
• - Group Running Events: Special events will take place throughout the Pop-Up period, allowing participants to engage with fellow runners.

- May 18: Special GIRL HOUYHNHNM Running Apply here
- May 24: Special HOUYHNHNM Running Apply Here
- May 28: Special Salomon Running Apply Here

About Totoken

Totoken is an innovative running destination, managed by the fashion and culture magazine HOUYHNHNM. The establishment focuses on promoting the joy of running as a cultural experience, under the remit of the HOUYHNHNM Running Club. This location offers a unique blend of running, sauna, and beer, creating an ideal environment for relaxation and social interaction among community members.

Tokyo Gravel Event

Alongside the Pop-Up, Salomon is also hosting the ‘Tokyo Gravel’ event, a follow-up to the successful Shibuya Trail event. This fun adventure extends through Shibuya, reaching the Shitamachi area. Participants will run between designated base points and checkpoints, enjoying a unique running experience.

• - Event Duration: May 10 to June 8
• - Base Points:

- SALOMON STORE TOKYO SHIBUYA
- Victoria Ochanomizu Main Store
- ART SPORTS Main Store

• - Checkpoints:

- Coffee SUPREME TOKYO Check our website and Instagram
- PARLORS Check out here

By participating, attendees will receive limited-time free drink tickets that can be redeemed at the checkpoint cafés, along with special bonus points upon completing the run.

Featured Products

To complement this unique running experience, Salomon presents the ‘AERO GLIDE 3 GRVL’ shoes at a retail price of 17,600 yen. Designed for both men and women, they offer comfort and performance on any terrain. The collection includes three colors for each gender, ensuring style meets functionality. Additionally, the ‘DRX DEFY GRVL’ shoes are available for 15,400 yen, featuring lightweight designs and multiple color options.

Membership in the S/PLUS program not only facilitates access to rental shoes but also provides exclusive benefits, including earning miles for discounts, invitations to special events, and early access to new products. Interested individuals can sign up online here.

About Salomon

Since its inception in 1947 in Annecy, France, Salomon has evolved into a pioneering brand in modern mountain sports, producing innovative footwear, apparel, and winter sports gear. Through unwavering dedication to quality, Salomon continues to lead the way in shaping the future of sports and culture. For more information, visit the official Salomon website: Salomon Japan. All inquiries can be directed to the Salomon Call Center at 050-1720-4017.