#Japan #Tokyo #Amplitude #DearOne #OfferBox

Introduction

The recruitment landscape is constantly evolving, and so are the tools that drive it. OfferBox, a groundbreaking new graduate recruitment service provided by i-plug, has recently integrated the user behavior analysis tool, Amplitude. This strategic move aims to fundamentally enhance the company’s data analysis capabilities, thereby improving overall user engagement and recruitment strategies.

The Background of Amplitude Implementation

OfferBox operates under a unique model where companies directly approach students based on their profiles. This approach not only empowers companies to take a proactive stance in recruiting but also exposes students to potential opportunities they might not have considered before. However, prior to the integration of Amplitude, OfferBox faced several significant challenges:

1. Disconnected Data: There was a gap between the internal database attributes and actual user behavior data, making it difficult to analyze user actions across different segments.
2. Fragmented Insights: Users' actions across web and mobile platforms were not being captured in a cohesive manner, resulting in a lack of visibility regarding the overall user experience.
3. Labor-intensive Analysis: The traditional methods of data analysis using SQL and Google Analytics required extensive effort, leading to delays in obtaining critical insights and conducting A/B tests.

The Impact of Amplitude Integration

To combat these challenges, OfferBox integrated Amplitude, allowing them to merge attribute data with behavioral data seamlessly. This significant step has transformed their ability to perform detailed behavior analysis rapidly, granting them deeper insights necessary for implementing effective strategies.

Key Benefits Realized

Thanks to the integration of Amplitude, OfferBox is now experiencing various improvements:

• - Unified Data Perspective: User properties and behavioral data are consolidated on the Amplitude platform, enabling meticulous behavior analysis.
• - Augmented Testing and Validation: Cohort analysis and A/B testing have dramatically improved in accuracy, facilitating faster verification of the effectiveness of various initiatives.

Insights from the Team

Nose Seikaku, the Group Manager of the UX Design Group at i-plug, commented on the positive changes brought by Amplitude: "By incorporating user data into Amplitude, we've successfully achieved the major goal of understanding user activities comprehensively. The ability to conduct behavior analysis across different student cohorts has been tremendously beneficial. Compared to our previous experience with Google Analytics, Amplitude has significantly reduced our workload, and we have no desire to revert to the old systems. As Amplitude becomes more fully utilized across our customer support and business divisions, it will enable our team members to perform analyses for specific companies individually. We believe that linking segments, cohorts, and behaviors through Amplitude will provide various applications that will further promote the growth of our services."

Understanding Amplitude

Amplitude is a US-based digital analytics platform with more than 4,000 enterprise clients, including notable companies like IBM, Walmart, and PayPal. It simplifies customer behavior analysis by integrating online data from applications and websites with offline data from POS systems. Amplitude is equipped with an array of charts and tools, allowing marketers and product managers, even without specialized data science knowledge, to conduct intuitive data analyses quickly and efficiently. For more information about Amplitude, visit their website here.

About DearOne

DearOne is a newly established subsidiary of NTT Docomo, focused on marketing initiatives. They provide various distinctive technological solutions such as ModuleApps 2.0, which allows for the development of official apps by integrating necessary features from a robust suite of options. They also offer the retail media platform “ARUTANA,” transferable across their official app suite with advertising capabilities. Additionally, they handle several marketing technology tools, including the user behavior analysis tool, Amplitude, along with CDP, analytics, and customer engagement tools, supporting the growth of digital products like apps and e-commerce sites.
For more detailed information about DearOne and their offerings, visit DearOne's website.