#Japan #Tokyo #Samurai Blue #ExREAL #JI BLUE

ExREAL's Groundbreaking Experience for Samurai Blue

ExREAL, a leading company in fan engagement XR entertainment based in Tokyo, Japan, has announced an exciting new project designed to immerse fans in the world of soccer. From May 29 to July 20, 2026, the MIYASHITA PARK venue will host the "Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE Presented by SAISON," featuring a unique opportunity for fans to engage with the Samurai Blue soccer team and JI BLUE – the official ambassador group specially formed for this event.

This initiative promises fans an unforgettable experience by utilizing advanced XR (Extended Reality) technologies, blurring the lines between reality and the digital world. During the event, attendees will be treated to exclusive performances featuring JI BLUE members and special video content that captures the very essence of the Samurai Blue team's dynamics. Notably, due to a back injury, member Shogo Tajima will not appear in the special footage.

Cutting-edge XR Technology

The event showcases state-of-the-art LED technology in collaboration with Los Angeles's Luminal Space. Utilizing high-definition visualization coupled with augmented reality performances, the experience creates the illusion that the players and JI BLUE members are right in front of the viewers. Guests will feel an unprecedented level of immersion that goes beyond a typical viewing experience.

Innovative MR Experience

Attendees will engage with a multi-dimensional fan engagement experience like never before, integrating AR, MR, and XR technologies. This will include 3D visual content projected onto massive LED screens, where viewers will witness the Samurai Blue players and coaches seemingly emerge before them, alongside exclusive live performances of their official theme song, "Keshiki" (Landscape), sung by JI BLUE. This event promises to provide an immersive “experiential visual space” that exceeds traditional video consumption.

SAMURAI BLUE Immersive Photo Booth

An engaging feature of the event is the SAMURAI BLUE Immersive Photo Booth, where fans can take pictures with lifelike representations of their favorite players and JI BLUE members. This interactive booth is designed using groundbreaking XR technology, elevating the photo-taking experience to a whole new level where it feels as if the players are right beside them.

Enhanced Virtual Photo Experience: Clear Cast

Incorporating the latest in virtual photo technology, ExREAL introduces Clear Cast, enabling fans to experience a revolutionary sense of engagement. Participants can feel as if they have stepped into the XR realm, creating unique memorabilia of their visit.

A Fusion of Real and Digital Experiences

ExREAL emphasizes a hybrid experience that prioritizes not only digital representations but also realistic settings, boasting appealing photo spots as well as a diverse selection of food and drink options. This well-thought-out approach allows fans of SAMURAI BLUE and JI BLUE to enjoy an engaging environment that melds the real and digital worlds.

As visitors move throughout the venue, they will discover a uniquely designed hybrid fan engagement space where real-life interactions meet groundbreaking XR technology. This innovative design is intended to foster shared enthusiasm and emotion, providing a fresh perspective on sports entertainment optimized for today’s social media age.

CEO Insights

In light of this announcement, ExREAL's CEO Junichi Izumi shares, "Our mission at ExREAL is to elevate the viewing experience, transforming it into something that allows fans to truly feel every moment. We aim to deepen the emotional connection fans have with SAMURAI BLUE and JI BLUE through cutting-edge XR technology. This is just the beginning of a new era in fan engagement for Japanese sports."

Official Theme Song Details

The official theme song for the Samurai Blue, titled "Keshiki," is crafted from a strong desire to create a “favorable wind for the world’s best.” With a tagline of, “Show us that landscape,” this single is a powerful anthem penned by noted soccer fan and producer ☆Taku Takahashi of m-flo. It encapsulates the excitement and pulse of the stadium experience, galvanizing supporters as they rally behind Samurai Blue leading up to the 2026 event.

Release Date: June 3, 2026
More Information: Official Website | Official MV

Event Overview

• - Event Name: Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE presented by SAISON
• - Official Website: ExREAL Event Page
• - Official Social Media: X Account | Instagram
• - Duration: May 29 to July 20, 2026
• - Location: MIYASHITA PARK, Shibuya
• - Organizer: ExREAL Co., Dentsu Inc., J-WAVE Inc., Frontier International
• - Special Sponsors: Mitsui Fudosan Co., Ltd., Credit Saison Co., Ltd.
• - Business Collaborations: Adidas Japan, Yomiuri Shimbun Tokyo Headquarters
• - Official Support: Japan Football Association

ExREAL is committed to enhancing lives through experiences by leveraging XR technology to create unique IP-driven entertainment, setting the stage for a transformative soccer experience in Japan.