#Celebrix #PartnerProp #MDF

Introduction

In a ground-breaking move to revolutionize partner marketing in Japan, PartnerProp Inc., a leading company specializing in partner relationship management systems, has partnered with Celebrix to implement a joint marketing strategy utilizing Marketing Development Funds (MDF). This initiative marks the beginning of a new era in which companies can engage in collaborative marketing efforts effectively.

Understanding MDF

Marketing Development Funds are integral to designing and executing marketing strategies in collaboration with partners. The landscape of BtoB marketing has evolved significantly in recent years, largely due to skyrocketing ad costs and the saturation of online advertising. As a result, it has become increasingly challenging for individual companies to achieve sufficient brand awareness or market penetration through solitary marketing efforts. According to Dentsu's report on Japan's advertising expenditures, internet advertising continues to dominate the advertising market, making it essential for businesses to adopt innovative collaboration strategies for marketing success.

In contrast, companies in the BtoB SaaS and IT sectors in the U.S. have long embraced MDF as part of their partner marketing and program frameworks. This innovative funding mechanism supports joint marketing efforts with the shared goal of creating demand and expanding brand recognition. Unlike mere subsidies for advertising costs, MDF fosters deep collaboration between partners to develop practical marketing strategies and shared objectives.

Bridging Gaps in Japan

Despite the increasing number of companies in Japan looking to grow through partnerships, there remains a persistent notion that MDF initiatives are limited to a select few large enterprises, leading to a dearth of practical examples. Recognizing this gap, the collaborative marketing team aims to demonstrate that an MDF-driven approach can be a realistic and replicable strategy for businesses of varying sizes throughout Japan.

The Science of Partner Sales

To strengthen this initiative, PartnerProp and Celebrix have entered into a strategic alliance focused on the scientific improvement of partner business processes. By leveraging PartnerProp’s expertise in PRM and Celebrix’s knowledge on sales organization design and BPO execution support, the two companies will create a data-driven execution model called the