#Japan #Metaverse #AKIHABARA #VketReal #HIKKY

VketReal 2026 Summer: A New Era in Entertainment

Excitement is building as HIKKY prepares to host 'VketReal 2026 Summer', a remarkable event tailored for the Gen Z demographic. Scheduled to take place on July 25 and 26, 2026, at Bell Salle Akihabara, this event promises a unique blend of virtual and real-world experiences. Drawing from the successful Virtual Market (Vket) — a globally recognized metaverse event with over 1.3 million attendees — VketReal aims to captivate audiences with immersive content that utilizes cutting-edge XR technology.

Early Exhibitor Support Campaign

To foster participation among businesses and local government entities, HIKKY has launched an early exhibitor support campaign. Companies that register before March will receive one of several high-value options at no additional cost. Choices include a monitor upgrade from 50 inches to 75 inches, lending of conference tables and catalog stands, dedicated booth staff, and up to two tablet devices for surveys. This initiative not only enhances exhibitor experience but also helps brands connect directly with younger consumers at the event.

An Immersive Wave of Attendees

VketReal 2026 is gearing up to attract a dynamic audience, with over 70% of attendees expected to be from Generation Z. Among them, more than 30% will be students, showcasing the event’s strong appeal to youth. The previous installment, 'VketReal 2025 Winter', successfully attracted thousands and highlighted the event’s capacity to engage tech-savvy audiences. The festival's collaboration with local dining establishments during the last event saw over 8,000 visitors frequenting these nearby venues, affirming the lively atmosphere that VketReal cultivates.

A Platform for Brand Experience

Exhibitors at VketReal are invited to utilize a dedicated booth tailored to showcase their latest technologies and products. By leveraging this physical platform, brands can offer a hybrid experience that weaves together both online and offline narratives. HIKKY's dedicated team not only provides space but also assists with content creation, presentation proposals, and display designs, ensuring a seamless promotional experience tailored to each exhibitor’s needs.

The burgeoning interest in newer technologies and gadgets among attendees aligns perfectly with the content to be exhibited, enabling companies to captivate a generation that thrives on innovation and connectivity. As showcased in the video from the 'VketReal 2025 Winter' corporate booths, the possibilities are endless for brands willing to embrace this unique opportunity.

A Call to Action for Exhibitors

This seventh edition of VketReal signifies a commitment to excellence in promoting immersive entertainment. By taking advantage of the early exhibitor support campaign, brands can achieve maximum promotional impact while keeping costs manageable. Interested enterprises and local governments are encouraged to reach out for more details about participation and how to elevate their brand presence among Gen Z attendees.

For further information, please visit HIKKY's corporate webpage or the business page for exhibitors. Please note that due to high demand, spaces may fill quickly, so early application is advisable to ensure inclusion.

VketReal: Uniting Virtual and Real Worlds

VketReal aims to transcend boundaries and merge the virtual with the real, providing a thrilling experience for all. Launched in 2023 to coincide with Vket events, this initiative not only entertains but also promotes community engagement across various sectors. With ongoing developments and continuous support from businesses, HIKKY is committed to fostering a vibrant culture that brings together diverse communities through shared experiences.

Don’t miss out on the chance to redefine your brand narrative in an exciting environment that celebrates innovation and youth culture — consider joining us at VketReal 2026 Summer!

About HIKKY

Founded in May 2018, HIKKY operates with the mission of blending culture and creativity with technology. Hosting the world’s largest metaverse events, HIKKY continues to innovate the landscape of entertainment and community engagement. Led by CEO Yasushi Funakoshi, the company is at the forefront of creating value in both virtual and real realms.