Gersh Sports Emerges from Tandem Sports + Entertainment Rebranding Initiative

On March 19, 2025, Tandem Sports + Entertainment announced its transformation into Gersh Sports, marking a significant shift in the landscape of athlete representation. This change initiates the first basketball division under the newly branded Gersh Sports and embodies the company's aspiration to enhance global representation for athletes while synergizing its sports and entertainment sectors.

The rebranding aligns with Gersh's recent acquisition of You First, a strategy unveiled in December of the previous year. This merger aims to consolidate Tandem’s expertise, resources, and network within the expansive Gersh organization, paving the way for wider opportunities across both the sports and entertainment industries. The newly unified structure assures clients of continued bespoke service while providing enhanced offerings. Services include personal brand development, marketing endorsements, cultural engagement, and philanthropic consulting, all tailored to meet the unique needs of each athlete.

At the forefront of this initiative is Steve Gersh, leading the basketball division alongside Juan Aísa, CEO of You First. Their combined experience and the backing of seasoned Tandem agents sets a foundation aimed at optimizing client outcomes. “Aligning our sports and entertainment divisions optimizes results and embodies the unique, personalized service we deliver,” stated Steve Gersh. This strategy reinforces Gersh’s commitment to maintaining a premium agency atmosphere while leveraging substantial resources.

Gersh Sports has quickly positioned itself as a substantial entity within the sports agency spectrum. It currently represents an illustrious roster of clients, including notable NBA figures such as Jarrett Allen from the Cleveland Cavaliers, Desmond Bane of the Memphis Grizzlies, and Hall of Famers like Ray Allen and Tim Duncan. Furthermore, the agency is expanding its role in the emerging NIL (Name, Image, and Likeness) market for collegiate players, adding talents like Chaz Lanier (Tennessee) and Andrew Carr (Kentucky) to its portfolio.

With this rebranding, Gersh aims to cultivate deeper ties between its sports and entertainment domains, enhancing not only athlete representation but ensuring that clients' interests are prioritized in an ever-evolving market. The integration strategy is a testament to Gersh's forward-thinking approach, as the agency navigates the complex interplay of sports, media, and branding in today’s landscape.

As Gersh Sports embarks on this bold new chapter, it signals a commitment to innovation and excellence, ensuring that its clientele not only thrives in athletic pursuits but also achieves notable success within the broader cultural environment. This rebranding stands as a beacon of the agency's vision, clearly aimed at forging an integrated path that supports athletes across multiple dimensions, ensuring their voices resonate both on and off the court.

In conclusion, the transformation into Gersh Sports symbolizes a broader evolution within the agency world, highlighting the pivotal role of comprehensive athlete representation in the fast-paced, interconnected realm of sports and entertainment. Clients can expect the same trusted agents guiding them while benefiting from the extensive resources and capabilities now available under the Gersh Sports umbrella.