#Sweden #Malmö #ProDen PlaqueOff #Swedencare #Cat Dental Care

Swedencare’s ProDen PlaqueOff® Crème: A Pioneering Solution in Feline Dental Care

Swedencare's innovative product, ProDen PlaqueOff® Crème, has recently gained major recognition after being awarded Cat Dental Care Product of the Year at the 2026 Pet Innovation Awards. This accolade highlights its contributions to improving the oral health of cats in an effective and enjoyable way.

A New Era for Cat Dental Health

This functional toothpaste is uniquely designed to provide cats with a tasty and accessible option for daily oral care. Unlike traditional dental hygiene practices that often meet with reluctance from cats, this crème utilizes a palatable formulation that makes it more appealing to felines. Derived from A.N. ProDen®, a 100% natural algae ingredient, the crème works through saliva to combat plaque build-up and reduce tartar formation while also freshening breath.

Why It Stands Out

The crème is not just a dental product; it's a versatile addition to a cat owner’s routine. Each single-serve packet contains a mere 6 calories and is composed of 25% chicken protein, ensuring that even finicky eaters will find it appetizing. In product testing, an impressive 90% of cats enjoyed the taste, which is a remarkable achievement in a market often faced with challenges in getting cats to accept dental care products. As Sara Ahlström, Global Marketing Manager at Swedencare, states, “Kittens often resist conventional dental products, which is why we designed a solution that not only enhances their daily oral hygiene but also retains the benefits of our well-tested ingredient, A.N. ProDen®.”

Launch and Availability

Initially launched earlier this year in select European markets, the ProDen PlaqueOff® Crème is part of Swedencare’s expanding line of dental care products tailored specifically for dogs and cats. The comprehensive range is now accessible to pet owners in countries including the UK, Germany, Sweden, Spain, and France, allowing them to provide their pets with premium oral care tailored to their unique needs.

About Swedencare

Swedencare is established as a leader in the premium pet health products market, focusing on the well-being of cats, dogs, and horses. With a vast portfolio that includes renowned brands like NaturVet®, Innovet, and Pet MD®, the company has cemented its role as a trusted provider of innovative health solutions for pets. With its headquarters in Malmö, Sweden, Swedencare rigorously develops its product lines to ensure they meet the highest standards of pet health support, widely distributing them across roughly 70 countries.

In conclusion, the recognition of Swedencare’s ProDen PlaqueOff® Crème as Cat Dental Care Product of the Year reflects not only its efficacy but also the growing understanding of the essential need for personalized and veterinarian-backed pet care solutions. This award marks a significant milestone for pet health innovations and a promising future for feline dental hygiene.