Introducing the New Meiji Bulgaria Drinkable Yogurt in Peach Flavor for Easy Daily Gut Health

New Arrival: Meiji Bulgaria Drinkable Yogurt Peach Flavor

On October 20, 2026, Meiji will launch its latest product, the Meiji Bulgaria Drinkable Yogurt in Peach Flavor (ONE SHOT, 120g), nationwide. This new offering comes in response to the growing demand for smaller portion types amid changing lifestyles, particularly among single households or individuals consuming dairy products alone.

The Need for Smaller Sizes

As wellness trends shift, consumers increasingly seek convenient options that fit their daily routines. The introduction of the peach flavor aims to cater to those looking for easy and enjoyable ways to incorporate gut health into their lifestyles. The Meiji Bulgaria Drinkable Yogurt line is already well-received due to its health benefits linked to LB81 probiotics, featured as a specified health food. It promotes a healthy balance of gut bacteria, making it the perfect addition for those wishing to enhance their daily healthy habits.

Features of the New Yogurt

1. Proven Health Benefits: The drinkable yogurt is recognized as a specified health food, supporting gut balance and general digestive health. The approval displays an assurance of quality and effectiveness that comes alongside every sip.
2. Convenient Packaging: The product comes in a 120g PET bottle, an ideal size for on-the-go consumption. The fresh and delightful peach flavor adds to the enjoyment, making it a refreshing choice at any time of the day.

The suggested retail price for the Meiji Bulgaria Drinkable Yogurt in Peach Flavor is 149 yen (tax included), positioning it attractively in the competitive beverage market. As the demand for drinkable yogurts continues to surge, especially in solo consumption scenarios, Meiji aims to establish itself as a go-to brand for health-conscious consumers.

Engaging with Consumers

In a bid to promote the new flavor, Meiji has launched a WEB commercial featuring KO1KEYZ, a global boy band that emerged from the survival audition show PRODUCE 101 JAPAN - New World. The commercial debuted on October 13, 2026, and can be viewed here.