IQM Secures Best Demand Side Technology Honor at 2025 AdExchanger Awards

IQM Recognized with Best Demand Side Technology Award at 2025 AdExchanger Awards

In a remarkable achievement, IQM Advertising Corporation has been recognized as the Best Demand Side Technology at the prestigious 2025 AdExchanger Awards. This accolade highlights IQM’s commitment to empowering advertisers operating in the most regulated industries, including politics, healthcare, finance, and gaming.

The awards celebrate the most innovative and effective players in the digital marketing and advertising space. Each year, a panel of judges from across the programmatic advertising industry evaluates candidates based on their creativity, technical capabilities, and overall innovation in driving significant results. This year, IQM stood out among its peers for its deep expertise and unique approach to tackling the challenges that advertisers face in highly regulated environments.

Kris Qiu, CEO of IQM, stated, "Winning this award isn’t solely a testament to our technology; it also reflects our team’s unwavering dedication to resolving intricate challenges within the advertising landscape. We are thrilled to be recognized for paving the way for advertisers to thrive in complex, regulated fields, and we’ll continue to enhance our platform to tackle the numerous challenges that these industries present."

Founded in 2014, IQM has fundamentally redefined what it means to be a Demand Side Platform (DSP). Rather than merely facilitating media purchases, IQM has constructed an integrated ecosystem that includes a proprietary identity graph, Data Management Platform (DMP), and a transparent, privacy-compliant bidding infrastructure. This comprehensive architecture allows clients to execute campaigns with unmatched precision, speed, and compliance, regardless of the industry’s regulatory constraints.

While many DSPs claim to support regulated industries, IQM has made it a core aspect of its identity. The company employs a team of subject matter experts across various sectors, providing clients not just with top-tier technology but also with trusted guidance as they navigate the ever-changing regulatory landscape.

IQM's commitment to innovation is further demonstrated by its collaborations with prominent data partners such as IQVIA, L2, PurpleLab, and Data360. Their recent releases include groundbreaking products like Integrated Care Team Messaging for targeting nurses in healthcare and Political Power Segments aimed at maximizing influence in political efforts.

The 2025 AdExchanger Awards recognized IQM not only for these advancements but also for their dedication to delivering outcomes in high-stakes campaigns. Notable features such as Voter-Level Data Reporting, advanced healthcare planning tools, real-time optimization, and exceptional specialist support, available around the clock, contributed to their win. IQM’s innovations have earned multiple awards this year, showcasing their relentless drive to meet customer needs.

A unique feature of IQM’s approach is the Customer Advisory Board, which integrates client feedback into the product development cycle. This collaborative environment enables IQM’s solutions to adapt to clients’ needs in real-time, transforming users into strategic partners and fostering better outcomes together.

As the advertising industry evolves, IQM remains at the forefront. Their platform is designed to empower advertisers to craft precise audience segments that resonate with their target demographics while utilizing their data, premier third-party data sources, and IQM's state-of-the-art audience intelligence engine. This results in more accurate forecasting, budgeting, and targeting, ultimately driving performance across diverse screens and formats.

For further information about IQM and their innovative platform, visit www.iqm.com.