San Jose Prepares for an Unforgettable Sports Year with New 2026 Website and Resources

As the excitement builds for an unparalleled year in sports, San Jose is rolling out the red carpet for fans, athletes, and media alike. The city, through its official destination marketing organization, Visit San Jose, in collaboration with the San Jose Sports Authority, proudly unveils its dedicated website — SJ26 (sj26.org). This platform serves as a comprehensive resource for those eager to participate in the exhilarating sporting events slated for the upcoming year.

A Year to Remember: Key Events on the Horizon

The calendar for 2026 is packed with high-profile events, affirming San Jose as a premier sports destination. Kicking off a historic year, the National Women's Soccer League Championships will take place this November, setting the stage for a series of landmark occasions next year including Super Bowl LX, NCAA March Madness, and the highly anticipated 2026 FIFA World Cup. This impressive lineup positions San Jose as the heart of the action for sports enthusiasts.

John LaFortune, President and CEO of Visit San Jose, emphasizes the significance of this moment: "This is our city's opportunity to shine in the global spotlight. While witnessing the best of the best in sports and entertainment, visitors will also experience the best in hospitality, culture, food, and Silicon Valley ingenuity. I’m looking forward to a positive experience for residents, travelers, and businesses. Memories will be made, stories recounted, and meals shared all in San Jose. We are ready!"

Exploring San Jose: The SJ26 Initiative

The SJ26 website is more than just a digital resource; it marks the launch of a citywide branding initiative. This project aims to create excitement and community pride leading up to the major events. Not only does the site provide essential visitor information and real-time updates about concerts and watch parties, but it also serves as a platform to connect locals and visitors with the very best of what San Jose has to offer. With plans for merchandise, outreach initiatives, and promotional content, the SJ26 initiative is designed to make the city the ultimate hub for sports-related activities in 2026 and beyond.

"San Jose is the ultimate sports destination," stated John Poch, Executive Director of San Jose Sports Authority. "With our history of hosting world-class competitions, we'll be the first region to host a Super Bowl, NCAA Men's Basketball Regionals, and a World Cup in the same year." This ambitious statement encompasses the determination of San Jose to lead in sports hospitality and tourism.

Support for Media: Elevating Coverage of Historic Events

Recognizing the importance of media coverage to amplify San Jose's events, Visit San Jose has also laid out resources for journalists. Media professionals can access high-resolution images and video footage required for editorial use via sanjose.org/medialibrary. This initiative is particularly vital as teams, journalists, and influencers converge on San Jose to capture the essence of its historical sporting year. Those looking for more story ideas can navigate to sanjose.org/press for itineraries and more.

Follow the city’s journey leading up to these memorable events and ensure you stay updated on all SJ26 festivities by engaging with @visitsanjose on social media. San Jose is gearing up not just for games, but for a cultural celebration that resonates with its inhabitants and visitors alike.

About Visit San Jose

Visit San Jose is committed to enhancing the city’s tourism footprint, promoting economic development through destination marketing and trustful branding strategies. Its parent company, Team San Jose, fortifies its efforts with a collaborative partnership that connects the San José Convention Center, local hotels, art venues, and various stakeholders to provide a top-tier visitor experience. The organization also manages multiple local venues, ensuring a seamless experience for visitors and participants alike. For further information, you can visit www.sanjose.org.

In conclusion, San Jose's readiness for a historic year in sports is underscored by the launch of the SJ26 website, showcasing not only the events to come but also the city’s steadfast dedication to offering an unforgettable experience. This is a pivotal moment for San Jose, and all eyes are set on making it a resounding success.