Union Liquors & Sogrape
2026-07-21 06:07:06

Union Liquors Partners with Sogrape to Import Iconic Portuguese Wines

Union Liquors and Sogrape: A New Era for Portuguese Wines in Japan



In an exciting development for wine enthusiasts in Japan, Union Liquors Co., Ltd. has entered into a formal import agency agreement with Sogrape, the leading wine manufacturer in Portugal. This partnership allows Union Liquors to start selling three prestigious brands in Japan from July 21, 2026: Sandeman, Mateus Rosé, and Gazela.

About Sogrape


Founded in 1942 by Fernando Van Zeller Gedes, Sogrape is not only Portugal's largest wine producer but also a global powerhouse, operating in over 120 markets. With 19 proprietary wineries and around 1,600 hectares of vineyards, Sogrape offers a diverse portfolio of exceptional wines. The company prides itself on delivering extraordinary wine experiences that foster friendships and happiness among those who enjoy their products.

The Iconic Brands


Sandeman


Sandeman, established in 1790, is a name synonymous with high-quality port wine. Renowned worldwide for its rich heritage and branding innovations, Sandeman was the first to imprint barrels, making it a pioneer in wine branding. The brand blends tradition with modern sensibilities, consistently introducing new ways to savor wine.

Offerings from Sandeman include:
  • - Sandeman Ruby Port: A youthful, robust red wine featuring vibrant flavors of berries and plums, best enjoyed slightly chilled at 14-16°C alongside desserts or cheese.
  • - Sandeman White Port: This dry yet naturally sweet white port exhibits tropical fruit and vanilla aromas. Ideal when well-chilled, it's perfect straight, in cocktails, or mixed with tonic water.
  • - Sandeman Tawny Port Series: Ranging from 10 to 40 years of aging, this series showcases complex and rich flavors achieved through prolonged oxidative aging in small barrels. Best served slightly cooled.

Mateus Rosé


Known for its elegant pink hue and light fizz, Mateus Rosé has played a pivotal role in popularizing rosé wine globally. Its iconic bottle shape, inspired by flasks, captures attention and offers a delightful experience for any occasion.
  • - Mateus Rosé: A fresh, fruity wine with a beautiful sparkle, perfect for casual gatherings and everyday moments. It's available in various sizes (750ml, 375ml, and 187ml).

Gazela


Gazela is celebrated for its refreshing Vinho Verde, adored in over 50 countries. The wine boasts vibrant aromas of citrus and tropical fruits, with a lively acidity that enhances the tasting experience.
  • - Gazela Vinho Verde: Low in alcohol (9%) and slightly sparkling, this white wine brightens any occasion, making it a fantastic choice for casual get-togethers or weekday relaxation.

Bringing Portuguese Wines to Japan


With this new venture, Union Liquors aims to introduce the rich heritage and quality of Sogrape wines to Japanese consumers. The objective is to provide unique values and enriching experiences through their products, which will gradually be made available in retail and dining establishments across the country.

Union Liquors, located in Kasumigaseki, Tokyo, operates under the leadership of Alfonso Martin and specializes in the import and distribution of wines, sherry, liqueurs, and spirits. Founded on September 26, 1987, the company is committed to elevating the wine experience in Japan while forging pathways to delightful culinary adventures.

For those eager to explore the captivating world of Portuguese wines, keep an eye out for Union Liquors and the anticipated arrival of Sandeman, Mateus Rosé, and Gazela in July 2026. Prepare to embark on a flavorful journey that highlights the finest offerings from the oldest wine-producing regions of Portugal.

For more information about Union Liquors, visit their official website.


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Topics Consumer Products & Retail)

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