#China #Guangzhou #GAC International #GAC CARE #ONE GAC 2.0

GAC's Global Expansion Strategy: A Shift to High-Quality Services

In a move that underscores its commitment to service excellence, GAC (Guangzhou Automobile Group) has embarked on an accelerated global expansion under the ONE GAC 2.0 strategy. Over the past two years, the company has significantly boosted its overseas sales, nearly tripling its international transactions and gaining the trust of more than 400,000 foreign customers.

Emphasis on Service First

GAC is not only focused on manufacturing world-class vehicles but is also setting new benchmarks in global service delivery. The company’s philosophy, “Service First, Customer First,” is at the forefront of its international operations. GAC International is dedicated to maintaining a commitment to local markets through its “In Local, For Local” approach, introducing the GAC International Service Standard Worldwide (GSSW) that aligns with global standards while adapting to the unique characteristics of regional markets.

GAC CARE – A New Service Brand

One of the highlights of GAC's international service initiative is the launch of GAC CARE, unveiled in Thailand. This service model is designed to support customers throughout their vehicle’s lifecycle, supported by four fundamental pillars: comprehensive customer support, high-quality service experiences, community engagement, and sustainable practices.

Strategic Developments Across Regions

• - Thailand: The introduction of GAC CARE marks a significant step in crafting a holistic service ecosystem. From the first contact through to post-purchase support, this program is designed to enhance user engagement and satisfaction.

• - Singapore: GAC has established high-level service workshops and implemented a transparent and traceable management system for service processes, ensuring that customers receive consistent and reliable support.

• - Hong Kong SAR: A dedicated express logistics channel has been launched, allowing for immediate vehicle shipping post-manufacturing, thereby meeting local market demands promptly.

• - Middle East: The company offers extended warranty policies for both vehicles and batteries, demonstrating its ongoing commitment to customer service, particularly amid regional disruptions.

• - Europe: GAC has partnered with a professional road assistance provider to offer free, pan-European roadside assistance and specialized services for electric vehicles.

Digital Integration and User Experience

GAC is enhancing user experience further by leveraging its digital service capabilities. Through the GAC APP and multilingual infotainment systems integrated into its vehicles, customers receive reliable, end-to-end support and services, making interactions seamless.

A Worldwide Presence

Currently, GAC operates across five major regions, covering 102 countries and territories. With nine overseas spare parts warehouses and over 696 points of sale, the company is well-equipped to respond quickly to customer needs, ensuring the availability of genuine parts and practical local services.

As GAC vehicles traverse international markets, the accompanying service framework builds trust and enhances brand reputation. GAC is playing a pivotal role in shining a light on Chinese auto brands in the global marketplace by emphasizing systematic service approaches. This strategy not only symbolizes a transition from merely “going global” to “integrating globally” and “ascending globally.”

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