#Japan #Tokyo #Neighbor #DreamCore #Television Tokyo

Engaging Mini-Games: A New Era in Broadcast Promotion

Television Tokyo is taking an innovative approach to promoting their upcoming special program, "Television Tokyo Series: Travel Day – Local Bus Route Connection Adventure 9-hour Special," by introducing a fun mini-game designed by NEIGHBOR's AI gaming platform, DreamCore. This game aims to captivate audiences, creating excitement ahead of their much-anticipated show airing on December 27-28, 2025. With two consecutive nights of awe-inspiring local travel, this promotional activity is an engaging way to connect with viewers.

The Mini-Game Experience

The show involves a marathon bus journey, covering over 550 kilometers from Matsuyama Castle in Ehime Prefecture to Tojinbo in Fukui Prefecture. The mini-game features the program's popular host, Yosuke Takawa, who must navigate compelling food temptations to ensure he doesn’t miss the bus. Designed to be played on mobile in approximately one minute, this interactive experience allows fans to relive the adventure before even watching the broadcast. This exciting format translates program announcements from traditional passive marketing into a dynamic, playable form that users are eager to engage with.

To participate in the mini-game, fans can easily scan the QR code provided or visit the following link: Play the Game.

Launching an Interactive Marketing Campaign

The mini-game's promotional video has already garnered a staggering 17 million impressions on X by December 27, showcasing the power of interactive marketing. NEIGHBOR has recognized that success in today's advertising landscape is not solely based on strong visuals, but rather on creating opportunities for engagement, conversation, and sharing among users. This idea has led to the design of experiences that foster participation and dialogue through short, playful games.

Key Features of the Game

1. Quick Playtime: The game takes only a minute to complete, allowing users to engage without needing a significant time commitment, accommodating even the busiest of schedules.
2. Shareable Scores: Players can easily share their scores, effectively generating more conversations and interactions within their networks.
3. Replayability: The game encourages repeated attempts, thereby extending the lifespan of promotional posts as users continue to share their results.

The cycle created by these features follows: experiencing the game → discussing scores → increasing comments and shares → refreshing the posts’ visibility → encouraging repeat plays. This structure is a key component of NEIGHBOR’s strategy to convert traditional announcements into lively, engaging topics.

Opportunities for Businesses and Local Governments

In addition to the successful promotion of the travel show, NEIGHBOR is now opening their mini-game creation services to businesses, local governments, and media outlets. Their approach allows organizations to create original mini-games tailored to their promotional needs, whether that’s for increasing engagement, traffic, or awareness.

What NEIGHBOR Offers

• - Concept Design: The team will collaborate to craft a game that aligns with specific promotional goals, optimizing for an engaging one-minute experience to capture the audience's attention.
• - Production and Implementation: Each mini-game is optimized for vertical mobile use, ensuring a seamless experience for players.
• - Distribution Channels: NEIGHBOR facilitates distribution through social media linking, landing page integrations, and QR code provisions.

The potential applications of these mini-games are vast. They can be used to provide an interactive experience for TV shows, films, or events. QR codes at pop-up locations allow attendees to engage with games instantly, amplifying social sharing and participation through various campaigns.

Comment from NEIGHBOR's CEO

Noto, the CEO of NEIGHBOR, emphasized, "Conventional promotion merely conveys information, but when you transform it into an experience, you foster participation and conversations. This case illustrates how changing program announcements into interactive content can generate excitement even before the viewing begins. Our aim is to help businesses, local governments, and media with the opportunity of short games as a promotional strategy."

About DreamCore

DreamCore is a gaming platform optimized for providing immediate, enjoyable experiences through mobile-friendly games. Leveraging the technology and production capabilities of DreamCore, NEIGHBOR can create tailored mini-games that enhance engagement strategies for various clients.

For further details about NEIGHBOR and their offerings, visit the official website at NEIGHBOR or contact their PR and business development manager, Ryuu Kawamoto, at [email protected].