New Appointment at CG West: Lenin Vasquez Rueda as Sales Manager for OPL & Industrial Laundry

CG West Welcomes Lenin Vasquez Rueda as OPL & Industrial Laundry Sales Manager

Continental Girbau West, known as CG West, is excited to announce the recent appointment of Lenin Vasquez Rueda as their new OPL & Industrial Laundry Sales Manager. With an impressive background in sales and corporate training, Rueda is set to play a key role in driving the company’s growth in the laundry solutions sector.

In this new position, Rueda will be responsible for overseeing on-premise and industrial laundry sales efforts within his designated territory. His role encompasses a range of duties beyond just sales management. He will be tasked with preparing monthly sales plans, strategizing for market share growth, managing daily inventory reports, and fostering new client relationships. This multifaceted role requires a collaborative approach, and Rueda will work closely with various teams within CG West including operations, customer success, finance, marketing, and service.

General Manager Tod Sorensen expressed enthusiasm about Rueda's addition to the team, stating, “We are pleased to have Lenin as part of our team. His focus on the on-premise and industrial laundry markets will help build our brands and create and nurture new clients.”

Rueda brings over 15 years of diverse experience to CG West, having worked previously with reputable companies such as Anderson by Andersen, Giant RV, and Western Pacific Oils. His extensive knowledge in sales, account management, and corporate training equips him with the skills necessary to excel in his new role. Operating from the company’s Santa Fe Springs, California office, Rueda is prepared to make significant contributions to the growth and success of CG West.

Educationally, Rueda holds a bachelor’s degree in business administration from California State University, which further complements his practical experience and understanding of the business landscape.

CG West is a full-service distributor specializing in laundry solutions, serving the markets of Southern California, Arizona, and New Mexico. As an extension of Wisconsin-based Girbau North America, CG West provides equipment, parts, financing, service, warranty, and training across various laundry segments, highlighting its reputation for quality and service.

For those wishing to learn more about CG West’s offerings, detailed information can be found on the official website at www.cg-west.com or you can make inquiries via phone, calling 800-950-2449 in Southern California or 800-789-6412 in Arizona and New Mexico.

About CG West

CG West serves a broad range of laundry markets including vended, on-premise, textile care, multi-housing and industrial laundry sectors. By offering extensive equipment and service solutions, CG West solidifies its commitment to driving excellence in the laundry industry.

About Girbau North America

Based in Oshkosh, Wisconsin, Girbau North America operates as a comprehensive strategic laundry solutions provider. It caters to vended, commercial, and industrial laundry and textile care markets across North America. Their services include customer marketing, equipment financing, distribution, technical service assistance, and an extensive catalog of commercial laundry solutions.

CG West's vision aligns with Girbau North America’s mission, ensuring that they remain at the forefront of innovation in the laundry solutions sector.