Splice Acquires Spitfire Audio: A New Era for Music Creation
In a landmark move, Splice, renowned as a leading platform in music creation, has made headlines with its acquisition of Spitfire Audio, the UK's foremost developer of premium virtual instrument libraries. This strategic acquisition marks Splice's foray into the burgeoning plugin market, which is currently valued at an impressive $640 million, alongside a broader music software and services market that exceeds $7 billion. By bringing Spitfire Audio into its fold, Splice not only enhances its service offerings but solidifies its position as a powerhouse within the music industry.
Since its inception in 2015, Splice has evolved into a cornerstone for contemporary music production, boasting the highest-quality sample catalog in the industry. The platform hosts a vast collection, with one million downloads occurring daily, making it a favorite among music producers and creators worldwide. Splice’s community has grown to encompass over 10 million users globally, establishing it as the largest ethical AI-powered platform for music production, with 40% of its users engaging with the platform's unique AI features.
Founded in 2007, Spitfire Audio has garnered a stellar reputation among composers, producers, and musicians by offering an array of innovative virtual instrument libraries. Their catalog includes exceptional recordings done in collaboration with revered talents such as Hans Zimmer, Olafur Arnalds, and institutions like the BBC Symphony Orchestra and Abbey Road Studios. This rich acoustic heritage positions Spitfire Audio as a crucial ally in Splice's mission to enhance the music creation process.
Kakul Srivastava, Splice’s CEO, expressed his excitement over the acquisition, reflecting on the shared values between both companies. He stated, "The teams at Spitfire Audio and Splice have deep respect for composers, musicians, and producers and are committed to celebrating and supporting their work. We’re both sound-first, creator-led companies who believe great software and technology can supercharge creativity." Srivastava hinted that together, they aim to create tools that empower rather than overshadow human creativity, paving the way for innovative collaborations.
Both firms are gearing up to dive into new product development, merging Spitfire Audio’s exceptional cinematic soundscapes and orchestral expertise with Splice's extensive sample library and AI-enabled discovery engine. Paul Thomson, the Co-Founder of Spitfire Audio, reinforced this vision by stating, "We’ve always focused on inspiring people to create extraordinary music. With Splice, we can now bring that inspiration to a whole new generation of artists, producers, and storytellers." This collaboration is expected to yield groundbreaking results, positioning the new entity to excel in a music creation market projected to approach $14 billion by 2031.
Olivier Robert-Murphy, CEO of Spitfire Audio, acknowledged Splice's already impressive business foundation, suggesting that their alliance will introduce Spitfire's distinct sounds into studios globally. He noted, "Joining forces means Spitfire Audio's sounds will find new homes in studios around the world—whether that’s a bedroom producer or a blockbuster composer."
In the near term, both Splice and Spitfire Audio will maintain their operational independence. Robert-Murphy will continue as CEO of Spitfire Audio, reporting directly to Srivastava, while Thomson will oversee the creative direction of Spitfire Audio. This strategic partnership reflects a forward-looking approach to music creation, enhancing the tools available to artists and musicians while fostering a richer, more diverse creative ecosystem.
Splice stands as a leading platform that empowers a global community of musicians, producers, and sound designers with the tools needed to bring their creative visions to fruition. Home to a rich library of royalty-free sound samples and advanced AI tools, Splice continues to unlock new potential for music creators. Interested users can explore more on their website at
www.splice.com.
On the other hand, Spitfire Audio champions innovative sounds and sample libraries for music entrepreneurs, forming partnerships with celebrated artists and exceptional studios to offer some of the industry's most sought-after audio libraries. For anyone looking to dive deeper into their offerings, more information is available at
www.spitfireaudio.com.
As the music creation landscape continues to evolve, the merger of Splice and Spitfire Audio promises to enhance the creative process for countless artists, opening doors to fresh opportunities and unprecedented musical explorations.