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Empowering Local Businesses: The Launch of Comcast RISE in West Michigan

On April 22, 2025, a significant event unfolded as Comcast kicked off its RISE program in Grand Rapids, Michigan, aiming to support small business owners and community leaders. The gathering aimed to address the challenges faced by businesses in today's turbulent economic landscape. This initiative comes as a response to the pressing needs of the local entrepreneurial community, emphasizing the importance of collaboration and support.

A Collaborative Effort

The event featured important figures from the community and Comcast, including Grand Rapids Chamber President Rick Baker, Grand Rapids Mayor David LaGrand, and Comcast Regional Vice President of External Affairs Craig D'Agostini. Their collective message was clear: fostering cooperation between public and private sectors is essential for uplifting small businesses. "With a total of $3 million in grant packages, Comcast RISE will provide much-needed marketing and technology enhancements to our local small businesses," stated D'Agostini.

This statement reflects the growing recognition that small businesses are vital to the local economy. According to the Grand Rapids Chamber, many business owners are grappling with rising operational costs, with 74% of Muskegon entrepreneurs pointing to these challenges as significant hurdles. Given this backdrop, the program is designed to offer tangible support to those who need it most.

Insights from the Community

During the panel discussion, various speakers shared their insights and experiences. For instance, Muskegon Chamber CEO Rachel Gorman and Grand Rapids City Manager Mark Washington emphasized the collective aim to create opportunities for small businesses in their regions. Furthermore, Jessica Crosby, the CEO of Delight in Designs and a former Comcast RISE recipient, highlighted the necessity of resilience and the ability to seize new opportunities in uncertain times. "This program stands as a beacon of hope for many businesses, presenting them with resources critical for their success," she noted.

What Comcast RISE Offers

So, what exactly can businesses expect from the Comcast RISE program? The initiative will offer 100 eligible small businesses comprehensive support packages that include:

• - Technology Makeover: Access to computer hardware and internet services for one year, including cybersecurity provisions.
• - Creative Production Media: A professionally produced 30-second television commercial alongside a strategic media consultation.
• - Education Resources: One year of access to online entrepreneurship courses to help business owners enhance their skills and knowledge.
• - Monetary Grant: A direct cash grant of $5,000.
• - Coaching Sessions: Expert guidance and business assessments aimed at identifying growth strategies.

Applications for these grants will be open from May 1 to May 31, with successful applicants announced in August. This initiative offers a lifeline not just for the structures of businesses but for the livelihoods tied to them.

The Broader Impact

The Comcast RISE program is part of a larger effort, termed Project UP, focused on creating digital opportunities and fostering growth in local economies. As part of a nationwide initiative, this local endeavor serves as an example of how companies can actively contribute to community development.

The success stories from previous participants, including companies like Servicios De Esperanza and A Solution B, showcase the positive outcomes resulting from such programs. As Comcast authors a new chapter in its partnership with local businesses, the anticipation grows for the forthcoming applications and the hopes they carry for future success.

In summary, the launch of Comcast RISE is not just about grants; it's about empowerment, community engagement, and a commitment to nurturing the entrepreneurial spirit in West Michigan. As businesses navigate the challenges of today’s market, initiatives like this remind us of the importance of support and solidarity in achieving growth and resilience.