#Hisense #Global Market #High-End TV

Hisense's Ascendancy in the High-End TV Market

Amidst an evolving global landscape for consumer electronics, Hisense has managed to secure a prominent position as the world's second-largest brand in the high-end TV market. This remarkable achievement, according to Counterpoint Research, reveals that Hisense captured a noteworthy 24% of the global market share in Q3 of 2024.

The high-end TV sector has witnessed a remarkable transformation, with an incredible 51% increase in shipment volume compared to the previous year. Hisense's strategy of focusing on premium offerings proves to be a successful formula as they top the market in China.

One of the standout performers in the company's lineup is the Mini LED TV, which experienced an impressive surge in demand, boasting a 102% increase in shipment volume year-over-year. This model has outperformed OLED TV sales, heralding a new era for display technology. Additionally, Hisense has contributed to a significant increase in the shipment of OD-LCD TVs, which exceeded a record volume of four million units for the first time in any quarter.

Hisense stands as a leader among Chinese manufacturers, successfully penetrating international markets with its Laser TVs, which are priced between $3,000 and $5,000. The brand's collaboration with Xbox, through which it has received certification, reflects its commitment to technological advancement and customer satisfaction in the high-end category.

What's noteworthy is Hisense's recognition as the top player in the 100-inch TV market, where large screens are gaining traction among consumers globally. The company has successfully delivered exceptional experiences, particularly for gamers, by forming partnerships with high-profile video games like