#United States #New York #New York Knicks #New York Rangers #Snapple

Snapple Becomes the Official Tea Partner for Knicks and Rangers

In a landmark move for both brands, Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. have announced a significant multi-year partnership with Snapple®. This iconic beverage brand, part of Keurig Dr Pepper, officially embarks on an exciting journey as the Official Tea Partner of the New York Knicks, New York Rangers, Madison Square Garden, and the Arena Concert Series.

This partnership marks a homecoming of sorts for Snapple, bringing its renowned tea beverages to the heart of New York City, the brand's birthplace. The collaboration will not only enhance the beverage options available at games and events but will also bring additional excitement through creative promotional opportunities.

Exciting Features of the Partnership

One of the standout features of this partnership is the introduction of the “Snapple Mini Mart,” a fully-branded concession stand located outside Section 111 on the Sixth Floor Concourse. This unique stand is themed around New York City, complete with a “Statue of Liber-Tea” photo opportunity and prominently features Knicks, Rangers, and Madison Square Garden signage. Fans will find it open during public events, providing them with easy access to their favorite refreshing beverages while enjoying exhilarating games and concerts.

Snapple's presence will extend beyond just physical locations. The brand will take over in-venue digital signage within Madison Square Garden on game days, ensuring constant visibility to fans during Knicks and Rangers home games. Furthermore, attending fans will have special access to exclusive sampling opportunities, allowing them to be among the first to discover Snapple's latest product innovations.

Refreshing Beverage Variety at Events

As part of this partnership, a range of six delicious Snapple flavors will be available for purchase at select concession stands throughout the arena. These include the Zero Sugar Raspberry Tea, Half n’ Half Lemonade Iced Tea, Peach Tea, Zero Sugar Peach Tea, Lemon Tea, and Zero Sugar Lemon Tea. This variety caters to both classic tastes and healthier options, ensuring that all fans find a drink they love.

Doug Jossem, EVP of Global Sports and Entertainment Partnerships at MSG Sports and MSG Entertainment, expressed excitement over the collaboration, stating, “We’re excited to welcome Snapple as the Official Tea Partner of the Knicks, Rangers, The Garden and the Arena Concert Series. The addition of their New York City inspired concession stand is a perfect way to highlight their connection to the city, while also offering guests a variety of premium beverage options.”

A Rich History in New York

Snapple has an impressive legacy, having been founded back in 1972 by three friends in Brooklyn, New York. Over the decades, it has built a reputation for creating delightful ready-to-drink teas and juice drinks. Today, it boasts an impressive lineup of 27 exciting flavors, each complemented by unique collectible bottle caps featuring quirky facts, which adds to the fun of enjoying Snapple.

Derek Dabrowski, Senior Vice President of Brand Marketing at Keurig Dr Pepper, also highlighted the significance of this alliance, stating, “Snapple's partnership with The World's Most Famous Arena allows us to reach existing and new fans in the brand's birthplace of New York City, while expanding to a global audience seeking flavorful beverages and experiences.”

This partnership not only seeks to bring beverages that fans love but also aims to enrich their experiences at The Garden through engaging promotions and distinctive samplings, invigorating the atmosphere of live sports and entertainment in New York City.

Conclusion

As Snapple joins forces with the New York Knicks, Rangers, and Madison Square Garden, fans can look forward to an extraordinary blend of sports, music, and refreshment. For those wanting to keep up with the latest product announcements and events, Snapple encourages fans to follow them on social media channels like TikTok and Instagram (@Snapple). This exciting partnership exemplifies the brand's commitment to delivering flavorful experiences in the community where it all began.