Exciting SHIBUYA Z FES 2025SPRING Will Be Held at Shibuya Scramble Hall

SHIBUYA Z FES 2025SPRING: A New Era for Influencer Marketing

On April 27, 2025, the vibrant Shibuya Scramble Hall will host the highly anticipated SHIBUYA Z FES 2025SPRING, organized by COMPASS, a Tokyo-based company dedicated to revolutionizing influencer marketing. With a commitment to bridging the gap between brands and the influential youth culture, this event promises to be an unprecedented experience for all participants.

What is SHIBUYA Z FES?

Launched by COMPASS, the SHIBUYA Z FES provides a unique platform where businesses and influencers converge to generate impactful marketing strategies. The event operates under the tagline, “Creating the ultimate advertising effect through opportunities for companies and influencers to meet.” As influencers step into the venue, they will explore various booths set up by brands. What sets this event apart is the real-time posting by influencers on social media platforms such as Instagram, TikTok, and X, showcasing products and experiences they find appealing.

Only a select group of influential creators, deemed to have the most significant engagement under COMPASS's rigorous standards, will be invited, ensuring a high-quality interaction for all parties involved. These influencers not only engage with brands during the event but also often form long-lasting partnerships, resulting in PR ambassadors and models for companies represented at the festival. This allows for opportunities to recruit influencers for future offline initiatives, creating a valuable connection between brands and the influencer community.