#Japan #Tokyo #S&J #Dentsu PRC #CyberCrisis360

Dentsu PR Consulting and S&J Unveil New Training Program

Dentsu PR Consulting, based in Minato, Tokyo, in tandem with S&J Co., Ltd., has developed a comprehensive simulation training program aimed at improving an organization’s ability to respond to cyber incidents. This new initiative, titled the "Integrated Simulation Training Program," is part of their offering under the Cyber Crisis Support Program known as "CyberCrisis360 (CC360)."

Need for Comprehensive Crisis Management Training

In recent years, as cyberattacks have increased and become more sophisticated, organizations have recognized the necessity for more than just technical incident response drills. Organizations are now seeking integrated training that covers everything from initial management decision-making to public relations strategies during a crisis. The amplified risks due to cyber incidents, such as ransomware attacks and targeted attacks, have warranted this emerging need. With an aggregation of practical experience from crisis management and a focus on facilitating seamless collaboration across IT, risk, public relations, and executive management, this training program aims to enhance organizational readiness.

Dentsu PR Consulting has previously addressed cyber risks through their CC360 initiative. However, realizing the growing complexity of cyber threats, they teamed up with S&J, which specializes in role-playing-based incident response exercises, to launch the integrated training program. This collaboration effectively combines the expertise of both companies — Dentsu's strengths in crisis communication and S&J’s proven methodologies in cybersecurity.

Objectives of the Integrated Simulation Training Program

The training will involve a range of activities, designed to improve interdepartmental collaboration and response times when incidents occur. Participants will engage in immersive role-playing scenarios that will familiarize them with the processes for decision-making on communication tactics, developing statements and news releases, as well as responding to media inquiries. This proactive approach to crisis management aims to build agility within organizations, allowing for more unified responses during actual incidents.

Challenges Addressed

1. Complexity and Severity of Cyber Attacks: Cyber threats have evolved, not just targeting technical systems but also impacting corporate reputation and stakeholder trust. This shift in landscape has necessitated a united front where organizations leverage not only their technical resources but also robust communication strategies from the management down.
2. Lack of Specialized Knowledge: Many companies are struggling with a shortage of skilled personnel and insufficient cross-departmental collaboration needed for high-level incident responses. The new program seeks to instill a well-rounded crisis management approach across technical, executive, and communication domains.
3. Need for Cross-Functional Collaboration: The interplay between various departments — IT, public relations, and executive leadership — is crucial during a crisis. The training program aims to solidify these connections, ensuring that all parties are prepared to act decisively in emergencies.

Conclusion

By implementing the Integrated Simulation Training Program, Dentsu PR Consulting and S&J are helping companies safeguard their reputations and enhance their cyber resilience. This approach aims to create actionable frameworks that allow for effective responses to potential crises while minimizing the fallout from any cyber incident. Ultimately, this initiative champions the idea that preparedness is pivotal in the face of an evolving cyber landscape, leading to collective security and peace of mind for organizations nationwide.

For more information on Dentsu PR Consulting, S&J, and the CyberCrisis360 program, visit their official web pages: Dentsu PR Consulting | S&J | Dentsu Research